New York – (BUSINESS WIRE) – January 10, 2022 –
Zeta Global (NYSE: ZETA), a cloud-based marketing technology company that enables companies to more efficiently acquire, grow and retain customers, announced the following leadership appointments to build on its enterprise sales team. Each leader will oversee the key areas of investment in customer marketing within the Zeta Marketing Platform:
Jed Hartmann has been appointed as Director of Revenue (CRO) for Activities, Leading enterprise sales strategy for omnichannel customer acquisition powered by Zeta Marketing Platform.
Kelly Kennedy has been promoted to Director of Revenue (CRO) at CRM, Leading enterprise sales strategy for customer retention and lifetime value growth powered by the Zeta Marketing Platform.
“Today’s leadership announcement reflects the caliber of the world-class executives we attract at Zeta, as well as our growing sales team with the goal of continuing the expected growth,” said David A. Steinberg, Zeta co-founder, Chairman and CEO. “A good track record, deep industry connections, and history of innovation combined with Kelly’s momentum in introducing new clients, and the retention, and consistent net expansion of existing clients will have a significant impact on our growth in 2022 and beyond.”
With more than 25 years of experience in data management, technology and marketing, Mr. Hartmann has been a transformational leader at some of the industry’s most recognized companies, such as Time, Fortune, CNNMoney.com, The Washington Post and Channel Factory. He has brought to Zeta a proven track record of building, growing and leading a high-performance enterprise sales team that has been integral to driving revenue and profitable growth. Hartmann’s new role is part of Zeta’s long-term strategy to grow the quality and capabilities of the sales force.
Jade Hartmann, Zeta CRO said: “Zeta is a proven market leader with incredible growth potential as the urgency of digital transformation and stopping cookies is accelerating the need for every marketer to have access to identity-based accurate data, multi-channel activation, and deterministic scaling.” . . “I am pleased to join David and Zeta’s leadership team to help companies deliver better consumer experiences and better performance in their marketing investments.”
During her tenure at Zeta, Ms. Kennedy successfully expanded the reach of her sales organization and produced a record number of multi-year institutional platform sales that contributed significantly to Zeta’s overall revenue growth. She will continue to lead and manage the sales strategy for the Zeta Marketing Platform and CDP+. Ms. Kennedy previously held senior leadership positions at Merkle, Salesforce and InfoGroup (now Data Axle) and has an extensive background in marketing technology related to first-party data and customer retention.
“I am honored to be transitioned to the position of Chief Revenue Officer at the crossroads of Zeta’s history,” said Kelly Kennedy, Zeta CRO. “Zeta’s innovative capabilities offer a tremendous opportunity to help modern marketers navigate the complexities of today’s dynamic consumer lifecycle, and I am eager to continue working with the world’s best brands to maximize ROI.”
About Zeta Global
Zeta Global (NYSE: ZETA) is a leading data-driven and cloud-computing marketing technology company that enables companies to acquire, grow and retain customers more effectively and efficiently. The Company’s Zeta Marketing Platform (“ZMP”) is the largest multi-channel marketing platform with identity data at its core. ZMP analyzes billions of structured and unstructured data points to predict consumer intentions by leveraging cutting-edge AI to personalize experiences at scale. Founded in 2007 by David A. Steinberg and John Scully, the company is headquartered in New York City. For more information, please visit www.zetaglobal.com.
View source copy on businesswire.com: https://www.businesswire.com/news/home/20220110006013/ar/
Contact: Zeta Media Contact
Keyword: New York, United States, North America
Industry keyword: marketing communications data management technology software
Source: Zeta Global
Copyright Business Wire 2022.
Publication date: 10/1/2022 04:36 PM / Disc: 10/1/2022 04:36 PM
Copyright Business Wire 2022.