In his previous role, Amrit served as CEO, strategic advisor and investor for a retail technology startup. He has also been linked to Diageo for 13 years
ZEE Entertainment Enterprises Ltd. has appointed (ZEE), the leading content company, has Amrit Thomas as Chief Data Officer to advance its comprehensive data analytics capabilities across all aspects of decision making. In this new position, Amrit will report to Nitin Mittal, Head of Technology and Data, ZEE and will be based out of the Bengaluru Technology and Innovation Center.
Digital transformation has been a key focus area for the company, and it is committed to building robust and innovative capabilities that redefine the entertainment experience for viewers across formats and screens. Amrit’s assignment is in line with this approach, with the goal of building central data and analytics functionality, democratizing information and, through this, dramatically improving the company’s ability to anticipate, understand and meet consumer and customer needs, thus creating a repeatable vision. revenue-led models. As a business and marketing leader, Amrit has extensive experience driving transformation across categories such as Personal Products, Skin Care, Beverages and Sports across emerging and developed markets.
In his previous role, Amrit served as CEO, strategic advisor and investor for a retail technology startup. He was also associated with Diageo for 13 years, where he was responsible for the organization’s digital and marketing transformation. His previous assignments include Hindustan Unilever, where he led the personal product sales team in the Western Region and later worked in the company’s beverage business. He also led a direct-to-consumer project to create and expand a phone home delivery service. Amrit has completed a Postgraduate Certificate in Artificial Intelligence from University of Bath – UK and is a graduate of Harvard Business School, Indian Institute of Management, Bangalore and Indian Institute of Technology, Madras. Amrit designation is effective immediately.