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Zaxby’s reimagines ‘Guy on a Buffalo’ video and brands unite to help Colorado wildfire victims

Zaxby's reimagines 'Guy on a Buffalo' video and brands unite to help Colorado wildfire victims
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Care packages will be rolled out frequently over the next 12-18 months.

We Got This also launched an in-person retail pop-up where merchandise including T-shirts, tote bags and yard signs will be sold, with all proceeds going to those affected by the fires. The merchandise will be available inside Marshall Fire Support Stores called Basecamp Collective in Louisville, Colorado.

This isn’t the first time the agency has collaborated with companies in the wake of a tragic event. In May, the Fortnight Collective teamed up with a group of local breweries in Boulder to create a “Colorado Care Can,” a variety of community-made beer with sales going to the Colorado Healing Trust to help those directly affected by the Boulder supermarket shooting in March. .

Dentsu appoints a new global chief operating officer

Dentsu International has appointed Nnenna Ilomechina as Global Chief Operating Officer and will join the business in May of this year, as Neil Gessier retires from the global position.

Ilomechina joins Dentsu with over 20 years of leadership experience driving digital and organizational transformation. She belongs to Accenture Strategy, where she has served as Managing Director and Partner, Head of Communications, Media and High-Tech Strategy practice in the UK and Ireland since 2016.

“Nnenna’s proven ability and rich experience to drive transformative results across digital services, technology, media and business make her an ideal addition to our global executive team,” said Wendy Clark, global CEO of Dentsu International. “She is an exceptional leader with a rare combination of business intelligence, operational knowledge, cultural sensitivity, and a deep understanding of people and their motivations. This fusion of ability is critical to Dentsu as we move into the final stages of our own transformation.”

In April of 2021, Dentsu appointed Kedma Pognon Brown as the new Chief Operating Officer for the Americas. In November, Hiroshi Igarashi became the new CEO of the Dentsu Group, succeeding Toshihiro Yamamoto. In December, the agency appointed Alex Hess as chief executive officer of global strategy, reporting directly to Clark. Most recently, she cast Keith Camoosa for her newly created lead role as Heading Officer.

More key executive appointments:

Adam Hessel Appointed as the new creative director of Ogilvy Health, to replace Renata Florio, who was promoted at the end of last year to the position of Executive Creative Director of Nestlé Ogilvy’s portfolio in North America. Hessell joins from healthcare marketing agency Harrison & Star, where he has spent the past two years as creative director. In this new role, Heysel will oversee all creative output for Ogilvy Health in North America and serve on Ogilvy Health’s executive leadership team. He will also join Ogilvy’s Global Creative Council.

VCCP promote Darren Biles To become the first global chief creative officer. The agency also promoted creative directors Johnny Parker And Chris Birch to succeed Darren Biles as co-executive creative directors for her London agency. Biles will be tasked with overseeing the creative production of VCCP’s eight offices located in London, Madrid, Prague, New York, San Francisco, Shanghai, Singapore and Sydney.

Wonderman Thompson Eye Curry Philpott As Chief Customer Officer for North America, replacing Jason Burby, who retired in November. She takes on this role in addition to her role as President of Atlanta and will report to Audrey Milovczyk, who was recently announced as CEO of Wunderman Thompson North America.

DDB Chicago wins Orkin

Orkin selected DDB Chicago as its registered strategic and creative business agency after a competitive review. This is DDB Chicago’s first win “after the agency’s transformation and number of new appointments under CEO Andrea Dickies,” since joining in May, according to a statement from the agency. The Chicago office recently appointed Rodrigo Gatini as Head of Creative, Milo Chow as Head of Strategy, and Sandra Alfaro as Head of Business Leadership. The account was previously owned by The Richards Group, which is currently the subject of plans to change its agency name and logo to TRG.

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