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Wrogn’s parent co. USPL names Karan Johar as chief creative advisor, Marketing & Advertising News, ET BrandEquity

Wrogn's parent co. USPL names Karan Johar as chief creative advisor, Marketing & Advertising News, ET BrandEquity
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Director Karan Johar has teamed up with Universal Sportsbiz (USPL) to be their first major creative advisor. In a strategic move, USPL teamed up with Johar to consult with all USPL fashion brands – Wrogn, Imara, Single and Wrogn Active.

Johar will work closely with the design, marketing and creative team for the brand and will provide direction for upcoming campaigns. He will bring new insight and perspective with his unique sensibility. Besides providing creative guidance to the company, he will also provide technical guidance to USPL brands, their merchandise collections, and their digital and editorial spaces as well as some of the company’s branded experiences.

With the rapid development of the retail and fashion market and consumer behavior in India, through this association, USPL and Karan Johar come together to stay ahead of the curve and to establish a strong USPL presence in the Indian fashion sector.

Johar said, “I am very excited to be a part of the USPL and really look forward to disrupting the market for Indian consumers with new ideas. We can’t wait to expand our footprint among Gen-Z and strengthen our foothold in the Indian youth market.”

Anjana Reddy, CEO of USPL, said, “Karan Johar has a strong sense of the pulse of consumers, especially Gen-Z and Millennials. He has a track record of being a savvy entrepreneur and has insight into the trends and businesses he engages with, creating a win-win situation. Apologies and always ahead of the curve, he has the right synergy with our brands. Together, we look forward to taking over the Indian fashion market in a big way.”

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