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Wellness App Mine’d raises $3.5M

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Mine’d, a New York-based app that connects consumers with emotional wellness experts and classes, has announced that it has raised $3.5 million in a funding round, according to a LinkedIn post.

Aaron Albert, co-founder and CEO, said investors included Listen Ventures, the venture capital firm behind Calm, the San Francisco-based software company that produces guided meditations, and WNDRCO Fund, Able Partners, affiliated with Dreamworks President Jeffrey Katzenberg, Angels who have supported Goop, Bumble, Oura Ring, Bulletproof, Daily Harvest and Ed Baker, former vice president of growth at Facebook and Uber.

“We’ve evolved very quickly, quite naturally,” Albert wrote on LinkedIn. “We have acquired over 100,000 users by watching over 1 million videos in the past six months alone. We are bringing together the creators economy and user experience similar to Peloton to reinvent the delivery of emotional wellness experiences.”

Albert told TechCrunch that the company plans to use the latest investment to add up to 200 experts to the platform. Today, he said, Mind has 20 wellness experts who specialize in marriage, family and relationships, as well as sex therapists.

He said the company is also planning to launch tools that will allow its experts to provide more support to their community. Mine’d also said it will focus on email marketing, content production, as well as use funding to launch exclusive Mine’d courses on the app.

Albert said he founded the app in 2019 after a split. He said traditional treatment was expensive and time-consuming and telemedicine lacked quality care.

The news came as PYMNTS reported that Walgreens said it plans to open 100 health centers this year.

After the company managed 56 million vaccines and 22 million COVID tests, Walgreens Boots Alliance CEO Rosalind Brewer said Thursday (January 6) that the company plans to accelerate its transition to healthcare in its quest to become the “pharmacy of the future.”

Read more: Walgreens focused on health unit augmentation as a complex solid international footwear unit outcome


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