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Want to Sell Better Through Your Online Store? You Might Be Overlooking This Important Aspect of Digital Marketing.

Want to Sell Better Through Your Online Store? You Might Be Overlooking This Important Aspect of Digital Marketing.
Written by publishing team

QMocha founder and CEO Arvind Baleja sat down with Jessica Abu to talk about his new AI technology.

Jessica Abu: Can you tell us what motivated you to start QMocha?

Arvind Baleja: I started my career with a Ph.D. in Electrical Engineering, working in quantum physics, quantum mechanics, and most of my career as a communications executive. A few years ago, I started a consumer electronics company where we sold the product through our Shopify store. And as it happens at a startup, you became the guy who was running Facebook ads. It was never intended, but here I was showing those ads. We found that some photos performed three times better than others, which made us very curious as to why that was, because the only thing that was different in these photos was the background.

The lamps we were selling were on a granite countertop, not on a wooden floor or a different surface. Now, why was this so important? Well, because when you sell a product, you are selling an experience, you are selling an emotion, not just the product, and the background tells the story. That inspiration is now QMocha, and today you can download our app from the Shopify app store, and you can match any of your products with high-performance wallpapers from our library or from Getty Images.

How it works?

QMocha is a Shopify app that you can install, and once the app is installed, it will work with your existing product images. So you will be able to take any product from your store. Let’s say you want your store to look festive for the upcoming holiday season, or maybe you want to do something for Valentine’s Day. Now you can find the right backgrounds and festive wallpapers for the holiday season or valentine’s day wallpapers with chocolates and flowers and now you can match any product with any background. You can now download these assets and use them in your social media ads. You can use them on your website and research books, or you can completely redesign your store for this promotion.

Can anyone use this technology or do you need special training?

You do not need specialized training to use QMocha. You do not need training in graphic design. Anyone in your e-commerce store can already use QMocha, due to the power of artificial intelligence, which makes it possible for you to unlock your creative vision. Select your products in order to choose the right backgrounds, then run your campaigns. So when you run your campaigns, it feels cohesive to your campaign. Using the same design for your ads, that same inspiration travels to your website and all the way to your product page. And you also get analytics, so you know what’s working and what’s not.

Where did you come up with this name?

The name QMocha is inspired by two things, and Mocha is always an inspiration. We love chocolate. We love coffee, we love the inspiration it gives us, and Q is truly our heritage. I just started out from quantum mechanics and physics, that’s where I come from, and that kind of thinking has gone into the artificial intelligence we use today.

how much does it cost?

It is a subscription form. Monthly subscription starts at $100. To get Getty Images is a small additional cost with unlimited rights to use them on your site. We have the right level for your store, and the Shopify app is now available on the App Store. Downloading and using it is as simple as 1, 2, 3, and you’ll be up and running in no time.

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