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Wakefern Food Corp. Adopts New Receipt Marketing Technology

Wakefern Food Corp. Adopts New Receipt Marketing Technology
Written by publishing team

Image courtesy of flexEngage

Wakefern Food Corp. has entered. In partnership with flexEngage, a global provider of dynamic receipts and transactional communications, to operate its digital receipt marketing technology.

January 12 announcement attempt to Grocer Keasbey, NJ to Expand the digital delivery experience of its supermarkets.

“As digital engagement continues to grow for our customers, the FlexEngage and Wakefern partnership will elevate the post-purchase experience,” Elizabeth Goodbrid, director of digital commerce at Wakefern, said in a statement. “More dynamic and personalized messaging enhances the digital journey and drives loyalty.”

As shoppers increase their expectations for their first digital journey, FlexEngage offers personalized digital receipts for in-store and online purchases, making the digital receipt program more attractive to customers.

The company offers on-demand transaction communications. Thomas Diaz, CEO of flexEngage, believes they have “the best voucher marketing platform and we look forward to providing Wakefern with another digital experience that we know their customers will appreciate.”

The largest retailer-owned grocery cooperative in the United States, Wakefern includes approximately 280 ShopRite supermarkets in New Jersey, New York, Pennsylvania, Connecticut, Delaware and Maryland, Serving millions of customers every week.


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