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Wakefern Aims to Elevate Post-Purchase Experience

Wakefern Aims to Elevate Post-Purchase Experience
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Wakefern Food Corp. relies. Receipt marketing technology designed to enhance the post-purchase experience of shoppers.

The grocery chain has partnered with flexEngage to offer personalized digital receipts for in-store and online purchases, making the digital receipt program more attractive to customers.

“As digital engagement continues to grow for our customers, the FlexEngage and Wakefern partnership will elevate the post-purchase experience,” said Elizabeth Judd Breed, director of digital commerce at Wakefern. “More dynamic and personalized messaging enhances the digital journey and drives loyalty.”

FlexEngage is committed to providing personalized transaction communications that reduce disruption for retailers that rely on the brand. The company previously teamed up with GNC, Hy-Vee, and The Vitamin Shoppe to turn their POS into a marketing machine, doubling the number of repeat purchases and extending customer life value.

The partnership with flexEngage wasn’t the only one Wakefern announced on January 12.

The company also announced its collaboration with Grocery TV, which will add 4,000 points of sale to the digital ad network. The company aims to make in-store retail media more accessible to brands. Its inventory is available on major supply-side platforms – allowing media buyers to easily launch, manage and track the performance of their campaigns on demand-side platforms (DSPs) like The Trade Desk and Yahoo DSP similar to what they do online.

“As a leading grocery retailer, Wakefern is an outstanding partner to our network,” said Marlow Nickel, CEO of Grocery TV. “We are excited to work with them and to increase Grocery TV’s presence in the Northeast including major cities like New York.”

In just four years, Grocery TV has partnered with nearly every major grocery retailer in the country. Major brands across all industries have leveraged a place-based digital advertising network to consistently reach their audience in high-traffic retail locations.

The largest retailer-owned grocery cooperative in the United States. Wakefern Food Corp., based in New Jersey, has approximately 50 members who own and operate 361 supermarkets under the ShopRite, Price Rite Marketplace, The Fresh Grocer, Dearborn Market, Gourmet Garage, and Fairway Market signage in New Jersey, NY, Connecticut, Pennsylvania, Maryland, Delaware, Massachusetts, New Hampshire and Rhode Island. Besides its member companies, Wakefern employs nearly 80,000 people. The company is No. 23 on PG 100, progressive grocery 2021 list of the best food and consumables retailers in North America.

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