- Metaverse Group will invest up to $1 million in SuperWorld, where users can purchase virtual versions of world landmarks.
- An initial investment of $250,000 will be used to purchase plots of land on the platform that are digitally mapped to the Earth’s surface.
- Metaverse Group is behind one of the largest virtual land purchases to date.
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Virtual land developer Metaverse Group is expanding its reach in digital real estate by investing up to $1 million in SuperWorld, where users can buy and sell copies of world landmarks including Mount Rushmore and the Great Wall of China.
An initial investment of $250,000 will purchase virtual plots of land on the global SuperWorld platform that showcases augmented reality content.
SuperWorld has digitally mapped the Earth’s surface and provides more than 64 billion unique plots of land for purchase, collection, and organization. They are represented as non-fungible symbols corresponding to the real world space, allowing people to own digital copies of major landmarks such as the Arc de Triomphe in Paris or the Sydney Opera House as well as unpopular parts of the world.
Each plot of NFT land in the SuperWorld translates to the real-world equivalent of 100m x 100m, or roughly the size of a sports field.
“As we select key strategic locations that will continue to diversify our eight-figure real estate portfolio, this partnership will provide an even greater brand marketing opportunity for companies looking to enter the metaverse,” Lorne Sugarman, CEO of Metaverse Group, said in a statement.
Metaverse virtual land deals run into millions of dollars as companies prepare lucrative deals to advertise spaces or hosting in the 3D world.
Token.com’s Metaverse Group emerged last year as a major player in the newly hot market. It is behind one of the most expensive virtual land deals on record, with $2.43 million purchase of packages in a decentralization, a 3D blockchain-based world where some land can be monetized.
The digital land is in the fashion district of Decentraland, and Sugarman told Insider in an interview last month, “We think buying the Fashion District is like buying on Fifth Avenue in the 19th century…or creating Rodeo Drive.”