Deal unites the leading advertising technology platform with the powerful martech platform from Vendasta and the product market
Saskatoon, SKAnd January 11 2022 /PRNewswire/- Blindfolded Today it announced its acquisition of Matchcraft from Advance Local. Matchcraft is a leading global software company specializing in search, display and social media advertising solutions for digital marketing agencies and resellers serving small and medium-sized businesses (SMBs) at scale.
Bringing MatchCraft technology – including the industry-leading AdVantage™ platform – along with the comprehensive Vendasta platform will expand the range of new offerings for each company’s customers. Through complementary technology, channel partners can manage thousands of customer search engine marketing, display and social advertising campaigns in an efficient and effective manner while using Vendasta platform tools designed to market, sell, bill, execute and deliver critical solutions for small and medium business customers.
“Matchcraft and Vendasta are longtime friends, and we are fortunate to have them join the Vendasta team,” he said. Chief Sales Officer Brendan King. “This partnership will bring enterprise-grade MatchCraft technology to all of our channel partners, giving them access to a superior technology suite previously only available to enterprise-class organizations. We know MatchCraft exceeds expectations and we hear that from many of their partners – who happen to be Partners with us, too.”
“After working closely with Vendasta for many years, it is clear that their drive to enable local businesses to succeed is closely aligned with MatchCraft’s own values and mission,” CEO of Matchcraft Sandy Luhr. “We have found an excellent new home in Vendasta, a home that will allow us to continue our focus on innovation, market integrity, and growth-enhancing solutions.”
Founded in 1998, Matchcraft provides industry-leading technology to its partners who are headquartered in 22 countries, and run campaigns in more than 20 languages and dialects worldwide.
Matchcraft will continue to serve its current and future partners as it does today, with valuable integration and communication opportunities expected in 2022.
The transaction represents an acceleration of the two companies’ strategic growth plans, which aim to enhance and expand technology offerings for the benefit of partners and their SME clients worldwide. Adding advertising technology to Vendasta’s suite of offerings allows channel partners to use one unified platform to help SMB customers build customer interest, awareness, communication, happiness and loyalty.
Last month, Vendasta acquired CalendarHero, expanding its owned and managed solutions to include the best AI-powered scheduling solution.
Terms of the deal were not disclosed.
Our primary goal at Vendasta is to drive local economies through the democratization of technology for small and medium-sized businesses (SMBs). We achieve this by providing a powerful platform for local experts around the world – our channel partners. Partners use Vendasta technology to advertise, market, sell, invoke, implement and deliver digital solutions to small and medium business customers. Our end-to-end platform and marketplace are tightly integrated into an operating system that is delivered to small and medium businesses, providing a single login to their digital products and analytics. Vendasta serves more than 60,000 channel partners, who in turn work with more than 5.5 million small and medium businesses worldwide. Sign up for free and explore Vendasta on www.vendasta.com.
MatchCraft provides a best-in-class marketing platform that enables businesses to successfully sell and manage search, display and social campaigns for their advertisers. Unlike other marketing technology platforms, Matchcraft AdVantage™ It helps organizations efficiently manage campaigns of all sizes, enabling customers to deliver results to advertisers. MatchCraft’s cutting-edge real-time bidding algorithms and a team of digital marketing enthusiasts work relentlessly to deliver exceptional ROI to merchants around the world. MatchCraft is quite a remote company with team members across the United States, EuropeAnd Mexico, And India. For digital marketing news and tips and to stay up to date on product launches, follow MatchCraft on FacebookAnd Matchcraft on TwitterAnd MatchCraft on LinkedIn or visit www.MatchCraft.com.
About Advance Local
Advance Local, one of the largest media groups in United State, operates leading news and information companies in more than 20 cities, reaching more than 50 million people per month through high-quality journalism and community engagement. The company’s mission is to strengthen and empower the communities it serves.
Advanced local media groups include MLive Media Group, Advance Ohio, Alabama Media Group, NJ Advance Media, Advance Media NY, MassLive Media, Oregonian Media Group, Staten Island Media Group, PA Media Group; Headline Studio, a content marketing agency; Advance 360, a marketing agency specializing in education, healthcare, and travel; and ZeroSum, the leading software, marketing, and data science company focused solely on the automotive industry. Visit Advance Local at www.advancelocal.com.
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