Toyota Marketing Campaign, Anheuser Busch, Topo Chico® Hard Seltzer, Visit Mexico, Shisheido… And other brands targeting the American consumer at the moment. Check out our previous lead columns.
Toyota marketing campaign
The all-new Toyota GR86 2022 campaign “FasterClass” kicked off on January 4th, featuring the new generation of the sports coupe. “The driver is the focus of this new campaign as we showcase the track-ready performance of the GR86,” he said. Lisa MaterazzoGroup Vice President, Toyota Marketing, Toyota Motor North America. The fully integrated GR86 drive was developed with Prevailing audiences across cultures across America. Toyota’s campaigns are integrated through a single strategic brief, creative idea, and media plan – creating a coherent marketing approach that encompasses multicultural marketing and the total market model. Campaign features work from Saatchi & Saatchi, Connell Advertising and Inter-Trend It presents a unifying theme across digital and social creativity. The GR86 campaign spans digital video, digital content, programming, paid social, print, and demo. Digital content/video partners include Amazon, Bleacher Report, Canela, Disney, Gen.G, Hearst, Hulu, NBC, Pandora, reddit, TuneIn, Univision, Xbox One, Yahoo, YouTube, 88rising and more. Print includes Car & Driver (including 10 Best 2022), Motor Trend, Popular Mechanics, and Road & Track. Partnerships include Twitch and Twitch LatinUp! Concert series, Hypebeast and Fandom Road to World Cup sponsorship among others. Social media via Facebook, Instagram, Pinterest, Twitter, Twitch, TikTok and Reddit.
Madison Square Garden Sports Corp. and Madison Square Garden Entertainment Corp. About renewing multi-year marketing sponsorship with Anheuser-Busch. care availability Anheuser-Busch with exclusive, ground-breaking experiences and activities across the MSG Sports and MSG Entertainment portfolio of assets, including N.New York Knicks, New York Rangers and MSG Networks. As part of this renewal, Anheuser-Busch will partner with MSG Sports and MSG Entertainment for several unique shows First fan platforms including the new “Michelob ULTRA Courtside” experiencepresented by Michelob ULTRA, which launches later this month and will offer fans the chance to win Knicks tickets and watch the match from an exclusive location inside The Garden. In addition, Anheuser-Busch will become the presenting partner for the historic blue bench section on the ninth floor of Madison Square Garden.
Anheuser-Busch will also work with MSG Sports’ Esports organizations CLG and Knicks Gaming on Twitch live broadcasts To provide fans with internal access to organizations. At Anheuser-Busch we are always looking for new ways to connect with our customers and bring people together through exciting and unique experiences” Matt Davis, Director of Care, Anheuser-Busch.
Topo Chicco® Seltzer Steel
Topo Chico® Hard Seltzer is ushering in the new year with the launch of the highly anticipated Topo Chico Ranch Water Hard Seltzer in select regional markets and the launch of a nationwide diversified package. Topo Chico Ranch Water Hard Seltzer launched powered by a blend of Online video, paid social marketing, and influencer marketing. Inspired by the taste of a famous cocktail recipe made famous by Texas bartenders, Topo Chico Ranch Water Hard Seltzer features real lemon juice and a refreshing, crunchy taste. Available starting today, Topo Chico Ranch Water Hard Seltzer can be found in stores all over Alabama, Arizona, California, Colorado, Georgia, New Mexico, Oklahoma, Tennessee and Texas. “No Texas cocktail is more legendary than Water Ranch. Given the love Texans have for Topo Chico Hard Seltzer, it’s only natural that the brand modernizes the taste of the classic Texas liqueur just as much as we can.” Matt Escalante, Senior Director of Solid Beverage Machinery at Molson Coors Beverage Company. The release of Topo Chico Ranch Water Hard Seltzer coincides with Nationwide Expansion of Existing Variety Pack Topo Chico Hard SeltzerIt contains four unique flavors including Strawberry Guava, Exotic Pineapple, Tangy Lemon Lime and Tropical Mango. as part of a file A national expansion, Molson Coors is running a robust 360-degree marketing campaign in support of Topo Chico Hard Seltzer that combines national television and online video, podcasts, paid and organic social media, and social influencer marketing. Molson Coors is tripling its investment in Topo Chico Hard Seltzer compared to last year’s initial regional launch. In September 2020, Molson Coors Beverage Company entered into an exclusive agreement with The Coca-Cola Company to manufacture, market and distribute Topo Chico Hard Seltzer in the United States.
Rêv Worldwide, a global payments and loyalty product innovation company, and Visit Mexico, Mexico’s official tourism marketing agency, today announced the A multi-year strategic partnership aimed at promoting cross-border tourism by utilizing innovative digital products and servicesA hat that facilitates sharing, convenience, and value for the travel sector. with the Introducing X World Wallet, a multi-currency debit account that can be accessed by downloading a mobile appAssociated with physical and digital Visa cards, and an integrated loyalty program, Rêv and Visit Mexico are taking the first step in offering a range of products and services with the goal of boosting the tourism activity of one of the world’s most important travel corridors.
General Mills – Chiquita
Chiquita Bananas, General Mills Big J Cereal and Yoplait Yoghurt combine with “Go Bananas for Breakfast!” A campaign to show that a balanced breakfast doesn’t have to be expensive or difficult. “Chiquita is always looking for opportunities to partner with like-minded brands and expand their presence beyond the produce division, and with consumer data reflecting that bananas are often paired with cereals and yogurt, this collaboration with Big G cereal and Yoplait seemed like a perfect fit,” said J.Amy Postel, Vice President of Sales, Chiquita North America. “By combining these staples, we hope to provide consumers with fast, easy and nutritious breakfast inspiration that the whole family can enjoy.” Shoppers can keep their eyes peeled for Chiquita’s banana-inspired graphics on select General Mills Big J cereal and Yoplait yogurt at grocery stores across the country, and on this limited-time offer, find savings of up to $6 via coupons on the package. A digital discount. To learn more about the partnership between Chiquita, General Mills and Yoplait and details about savings on these products, visit www.b Breakfastisbananas.com.
Thrive Market launches a campaign for the brand to raise the profile of groceries online with American consumers. The company, which previously ran digital ads only, You will add TV ads in addition to YouTube, AdAge Reports. The dots focus on connecting the brand’s ability to simplify the lives of busy consumers. “Life can be a lot,” says a voiceover in one of the ads. Thrive Market is here to help you.
Target Corp. announced. about launch Her #1 home organizing brand, Brightroom. The set includes over 450 items including utility carts, clipboards and baskets. Items are designed to be used around the house, such as the ventilation grille for storing vegetables. This adds to the list of brands owned by Target which includes Cat & Jack, All in Motion, Boots & Barkley and Pillowfort. “We know that the new year brings opportunities for new beginnings, including making sure our homes get organized for the year ahead. To help our guests do just that, we are thrilled to introduce Brightroom, Target’s first dedicated storage brand and home enterprise,” Samara Touchband, Senior Vice President of Marketing, Al Watan. “Brightroom aims to help guests easily organize their homes with hundreds of well-designed and functional pieces – all at an incredible value.”
Shiseido Corporation is celebrating its 150th anniversary in 2022. With the New Year heralded in newspapers in Japan on January 5, 2022 as a start, it will convey our initiatives to create a sustainable world where people can experience happiness through the power of beauty under the mission of “Beauty Innovations for a Better World” “. The visual features futuristic beauty service experiences in space with supermodel, Hana Kondo, receiving online consultations accessible anywhere, anytime and packaging-free skincare products. The website for Shiseido’s 150th anniversary was launched on Wednesday, January 5, 2022. It will Constantly updating content throughout the year including an introduction to our company philosophy And the latest anniversary-related activities in each region.