Digital Marketing Company Names

Top 10 companies that changed their names

Top 10 companies that changed their names
Written by publishing team

Changing your business name is an important decision, so why do family names like Google and Facebook do it? Why do companies change their name? Some go beyond their names as their business model evolves, and others may be looking to distance themselves from negative publicity. Here are 10 of the biggest name changes.

1. Facebook changes the name to Meta

In a move to bypass the social network where it all began (“meta” means “after” in Greek), Facebook changed the name of its parent company to Meta. Meta also owns Instagram and WhatsApp in addition to Facebook.

The Meta is also a nod to the Metaverse that Facebook CEO Mark Zuckerberg is keen to build – an online world where people can interact, work and communicate virtually, using Facebook’s Oculus VR headset.

The rebranding comes at a time when Facebook is experiencing negative publicity, so it could be a way to distance themselves from this, although Zuckerberg puts more positivity on the move.

“In order to reflect who we are and what we hope to build, I’m proud to announce that starting today, our company is now Meta,” Zuckerberg said. “Our mission remains the same – it is still about bringing people together. Our apps and our brands – are not changing either.”

Except for Oculus, which has been rebranded to reflect the Meta. So, at least this is clear…

2. Why did Google change its name to Alphabet

I admit it. How many of you actually think of Alphabet when they think of Google? It’s been more than six years since the search engine leader “did Facebook” and changed his name to reflect the various companies he has swallowed up during his rapid growth.

The world of Alphabet includes pioneers in artificial intelligence DeepMind, wearable health technology Fitbit, the video giant on YouTube and of course the ubiquitous search engine that has become a deed.

Alphabet also invests heavily in startups and more mature tech brands, such as Uber.

3. Netflix is ​​revoking the Qwikster trademark

A decade ago, when DVDs were still a thing, Netflix introduced a DVD by mail service (when publishing was still a thing) as well as a burgeoning movie streaming business. I decided to try to differentiate the two services by changing my old DVD delivery service to Qwikster. Customers, as well as investors, weren’t impressed, as the stock fell by half its value before Netflix made a quick turn. She hasn’t looked back since, and she currently has over 200 million subscribers.

4. Apple Computer became Apple on iPhone launch

Back in 2007, when Apple changed the technology landscape for consumers with the mass iPhone launch, it also changed its name to better reflect what it was producing. Apple has dropped “computers” from its name, and while Apple Mac computers and laptops are still in demand, it’s the iPhone that continues to generate revenue — even though it has anchored the market for the popular digital music player iPod in these the operation. Save your tears. Apple has sold more than 2 billion of its smartphones.

5. Amazon’s magic formula comes from Cadabra

The story goes that Jeff Bezos decided to change the name of his book delivery service from Cadabra (short for the magic word abracadabra) after a lawyer thought he said “corpse” – a technical term for a corpse. Realizing the potential negative impression this could make, Bezos changed the name to Amazon, having also been keen on Relentless. We think he made the right decision.

6. McAfee became Intel Security before returning to McAfee

When Intel bought security software giant McAfee in 2011, the new owners were eager to rebrand it as Intel Security. Then in 2016, Intel announced that McAfee would re-emerge as an independent cybersecurity company in a joint venture with TPG. McAfee is born again.

7. Tobacco giant Philip Morris becomes Altria

As one of the world’s largest tobacco companies (behind brands like Marlboro) facing legal action and public relations disasters, Phillip Morris decided to rebrand the Altria Group in 2003. Some argue that rebranding was clearly a move to distance the company from its publicity stunt, Thus just accentuating the negative image more.

8. The subway was called Pete’s Super Submarines

It might not be catchy or memorable, but Pete’s Super Submarines has a certain charm that Subway simply lacks. Founded by Pete Buck in 1965, Pete’s Super Submarines soon became Pete’s Submarines before settling in Subway since 1968. There are now about 42,000 outlets around the world.

9. Accenture featured by Andersen Consulting

When Andersen Consulting split up in 2000, a competition was held for employees to find a new name for the consulting firm. What emerged is a combination of “Accent” and “Future” to form Accenture. Rebranding after the split was unpopular but came at the right time – when the Enron scandal broke out in 2001, its accountants Arthur Andersen suffered reputational damage.

10. Changing the name of the Royal Mail to Consignia proved to be unpopular and short-lived

Another name has changed since 2001, and it’s really hard to fathom. The Royal Mail is a brand that has been around since 1635 but somehow the decision was made to change its name to Consignia – a move the then CEO said better reflects the scope of the business. Customers disagreed, and the name was changed back to Royal Mail a year later.


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