“As the platform gains more recognition, we have seen barriers preventing clients from taking full advantage of the platform,” an agency spokeswoman said. “Many of these barriers stem from a lack of understanding of the platform and the ability to move at the speed of culture, due to structures of the ‘old’ social way.”
The week featured high-level engagement from TikTok itself, with sessions led by Sandie Hawkins, General Manager North America; Jorge Ruiz, Global Head of Marketing Sciences; and Brian Cosgrove, Director of Commercial Music and Creative Licensing.
In total, 280 Vayner videos have been created, which have garnered 650,000 views so far.
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Planet Fitness Named leaked As a registered digital agency after a two-month competitive review. In this role, Huge will support the continued development of the gym chain’s mobile application, website, and digital experience within the club. The agency will also be tasked with improving member retention and continuing to drive the company’s “Brick with Clicks” strategy, which combines providing members with personalized experiences as well as virtual experiences. This is the latest decision made by Planet Fitness recently.
In September, the New Hampshire-based gym chain chose Team Lift, a dedicated unit within Publicis Groupe, as its recording agency. Team Lift handles all creative, media, data and analytics marketing.
tonal Named UM global As reported by AOR, according to several people close to the situation. UM declined to comment and Tonal was not available for comment at press time. The news comes a week after the home fitness brand launched a new campaign by R/GA featuring NBA star LeBron James.
pharmaceutical company PERIGO she chose Storm As a North American media recording agency. Gale, who has been dealing with media, digital creativity, influencer and medical marketing for Burt’s Bees Infant Formula, a licensed brand of Perrigo, was invited to join the RFP process in the fall of 2020. Gale will lead all media planning and purchasing efforts for Perrigo’s portfolio of nine brands. In North America through 2022, including Prevacid, ScarAway and Ranir.
Autism Canada she chose general naming As a strategic and creative agency partner. The agency will be tasked with developing a new brand narrative and redesigning the Autism Canada website. The rebranding is significant for the non-profit organization because, during the pandemic, it has seen a shift in donation behaviour, as Canadians have stopped or donated less due to financial difficulties associated with the pandemic.
“Despite the high incidence of ASD, there is still widespread confusion about what autism means,” Ann Dean, senior vice president and general manager of marketing solutions at Public Label said in a statement. “Autism is not a single, simple categorical entity, but a complex, inconsistent and individual experience, which makes it difficult for Canadians to understand. Our goal is to create a greater understanding of autism spectrum disorder that generates empathy and motivates Canadians to support the cause.”