Digital Marketing Company Names

The XD Agency Names Anna Mader as Head of Creative

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Written by publishing team

New York –

New York, NY – October 20, 2021– XD Agency on board Anna Mader As Chief Creative Officer across the agency’s hubs in Atlanta, New York, and San Francisco, effective immediately. Mader joins Freeman as a Creative Director and has worked for over a decade in the experiential marketing industry leading award-winning creative teams and piloting experiences for some of the world’s most recognized brands.

Her most recent work includes launching Amazon’s first-ever NewFronts and leading several design teams for major Google events. Mader’s deep experience ranges from technology, healthcare, fashion and retail including brands such as Adobe, AT&T, Intel, LinkedIn, Salesforce, Visa and YouTube. She succeeded Kara Oppenheimer, who left to found venture capital-backed startup Goodbuy, which gets consumers to shop online with companies that share their personal values.

Steve Shlansky, Founder and CEO of XDA, said, “We are thrilled to add Anna to our team. Anna has undoubtedly proven herself as a creative leader in the industry. Her impressive experience in large tech positions XD Agency drives further growth in the field. She is a high-impact contribution known for her strategy Her creativity, vision, energy, collaborative approach and deep network of talents. We are confident Anna will take our already impressive creative offerings to new heights.”

Mader’s multidisciplinary design background and strong digital pieces paired with a fearless passion for experiential storytelling make her a driving force for a creative leader and aligns well with XDA, whose team size has grown in the last year alone by 63% with a particular focus on integrated strategy which has seen significant expansion. This growth was fueled by a number of new client wins including HBO, Canoo, Aramark and Waste Management. The agency has also received several awards including points in the Event Marketer It List 2021, an Ex Award for Best Pandemic Era Virtual Event (B-to-B) and an EDTA Award for Best Pandemic Era Pivot (B-to-B) for Cisco Live 2020.

Matt Schrader, Head of Customer Development commented, “I am thrilled that Anna is joining XDA and leading our creative team. She is a star in our work and will take our creative storytelling to a whole new level. I look forward to working closely with Anna to advance the shared experiences we create for our clients and the business.” Together to find bold brands to add to our growing client list.”

Mader shared, “I am thrilled to lead this already talented team of creatives and enable them to create more strategic, provocative and inclusive rad work. Buckle up – it’s about to get fun.”


XD Agency ( is an award-winning creative agency designing experiences for bold brands with strategically placed teams across the United States with hubs in New York, Atlanta and San Francisco. Founded over 20 years ago, XDA is a leader in experience design focused on transforming brand stories into shared experiences that deliver meaning, build community, and spark action. XDA’s mission: To be the creative agency that bold brands can’t live without, that comes with the promise of fearless creativity, problem-solving, and a strategic partnership that delivers outstanding business value. Existing customers include Porsche, Mercedes-Benz, LEGO, Accenture, Cisco Life, Dell, Bank of America, and Fiserve, among others.

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