Digital Marketing Company for Small Business

The benefits of establishing one’s brand in the digital space through an official website – Manila Bulletin

The benefits of establishing one’s brand in the digital space through an official website – Manila Bulletin
Written by publishing team

As a company that empowers entrepreneurs every day, GoDaddy supports small business owners and entrepreneurs to be well-equipped to thrive online, especially given the current landscape. The company has a particular focus on empowering Micro, Small and Medium Enterprises (MSMEs), as the global pandemic has significantly impacted the sector.

The Department of Commerce and Industry (DTI), in a recent survey, said that 10% of Philippine MSMEs have closed operations since June 2021, with 46% of MSMEs in partial operations, and 53.8% reporting a decline in their sales.

With these numbers, it is not surprising that many have adopted a digital way of doing business, with varying degrees of success. While social media is often the main entry point and a great first step in establishing your online presence and protecting your business in the future, GoDaddy also emphasizes the need to identify the unique advantages that having a formal business presence can bring to help entrepreneurs move forward in their business. their digital journey.

While it is instinctive, especially for small businesses, to think that creating a website is time consuming and expensive, establishing an online presence via an official website is actually a great long-term investment. Owning your own website allows you to take advantage of limitless communications, control your messaging, and increase your reach among audiences that you might be losing to other social media brands.

GoDaddy encourages MSMEs to simplify their online presence

With tools like GoDaddy Website Builder, you can get your website up and running in no time, as the tool starts with thousands of templates to choose from, as well as a drag-and-drop editor to easily build your website look. Custom site content can also be added in each section of the site. Website Builder features both tablet and mobile layouts, making your website more responsive and unique for your business.

Having a website can also allow you to highlight your brand’s offering, away from the clutter of images on any given social media platform. You can organize this further, and customize an e-commerce shopping section integrated with your website, with GoDaddy E-Store.

Another benefit of owning your own website in the early stages of business is the ability to determine the quantity and quality of traffic to your website. To maximize this potential, a powerful tool you can add to your suite is the Digital Marketing Suite, with entries like analytics to track marketing success, and search engine optimization (SEO) training to guide you in driving traffic to your site. This suite of digital tools comes with tailored action plans, allowing you to plan your next moves, guided by data, to achieve your business goals and toward scaling your business.

“It only makes sense to go where the audience is, and that’s online as the quarantine has led to an increase in online activity. With so many companies starting to do this, the challenge now evolves into how to do it,” said Norman Barrientos, GoDaddy’s director of marketing for Southeast Asia. Lead and keep participating online.” “There are so many ways to do this, and one of the most exciting things in the digital world is being able to experiment. For those who have little wiggle room for extra time, having a website can be a way for businesses to enhance and simplify their online presence.”

Consider taking the steps now to create a website for your new business or business ideas. Visit ph.GoDaddy.com to find out more.


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