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Texas Roadhouse Partners With Sparkfly to Modernize Its Digital Dining and Guest Engagement Experience

Texas Roadhouse Partners With Sparkfly to Modernize Its Digital Dining and Guest Engagement Experience
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Sparkfly will marry in-store and online POS systems and develop a digital display portfolio for millions of guests

Atlanta, January 12 2022–(BUSINESS WIRE)– Sparkfly, the award-winning guest engagement solutions company that connects marketing leaders to real-time consumer behavior through an intelligent broker program, announced today that Texas Roadhouse (NASDAQ:TXRH) has been selected by Texas Roadhouse (NASDAQ: TXRH) The next generation offering management platform. By integrating the brand’s POS systems with offer management and a smart middleware platform, Sparkfly Texas Roadhouse will help transform its guest experience. The Louisville-based brand operates more than 611 system-wide restaurants in 49 states and 10 foreign countries, including Texas Roadhouse restaurants, 33 Bupa’s restaurants, and Jaggers’ restaurants.

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Texas Roadhouse will leverage Sparkfly’s unique capabilities and technologies to build a 360-degree digital ecosystem that connects online and in-store purchases to its offer management software to further modernize the digital guest experience. Adding a digital display portfolio to the Texas Roadhouse Mobile app will enable the brand to deliver personalized offerings in real time in collaboration with its cloud platforms for marketing, expertise, and service.

“We are very excited to be working with a beloved and innovative brand like Texas Roadhouse,” said Sparkfly Founder and CEO Catherine Tabor. “Restaurant brands that invest in delivering unique and memorable experiences at every single touch point will always win in the end as there is no shortage of competition and customers want to be recognized for their loyalty. We are eager to join Texas Roadhouse on this wonderful journey transforming engaging activities clients in all areas.

“Sparkfly has demonstrated its ability to seamlessly integrate our mobile and point-of-sale needs and build a digital ecosystem that transforms the guest experience,” said Mary Newell, Texas Roadhouse Senior Director of Brand Marketing. “Enhancing our guest engagement program is critical to our brands as guests now adopt a digital-first mindset when it comes to making decisions about their dining experiences.”

About Sparkfly

Sparkfly is a retail technology solutions company. We help innovative retailers and merchants such as Chipotle, Texas Roadhouse, Bloomin’ Brands and Great Clips standardize customer engagement technologies to create deeper, more meaningful connections with customers. Through the strategy and execution of our platform, Sparkfly provides real-time POS connectivity, offer and loyalty management, mobile reward wallets, and real-time transaction data capture. Connect, innovate and grow with Sparkfly. Visit to find out more.

About Texas Roadhouse

Headquartered in Louisville, Kentucky, Texas Roadhouse opened its doors in 1993 and has more than 611 locations in 49 states and 10 countries. The family-friendly restaurant is known for its hand-cut steaks, made-from-scratch sides, freshly baked bread, and a lively atmosphere. In 2018, Texas Roadhouse was named one of the Best Large Employers in America by Forbes. Texas Roadhouse was also awarded by Newsweek as one of America’s Best Customer Service Restaurants in the Casual Dining category in 2019. For more information, visit

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Media contact:

(Sparkfly) Kathy Allen

Texas Roadhouse
Amanda Norton

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