The theme of our awards this year is Building Blocks for Brilliance – a recognition of campaigns and ideas that have emerged from the dramatically changed circumstances created by the pandemic.
There are six award categories: Development, Strategy, Communication, Sector, Chairman and Champions.
The Development category has received awards ranging from Star School Award, Star Marketing Student, Aspiring Creative Star as well as rising stars in our industry.
The Star School Award has been developed in partnership with Young Enterprise Scotland to work with school teams across the country. They are judged based on the quality of the marketing strategy as part of their overall business plan.
The Star Marketing Student Award has nominations from universities and colleges across Scotland. The winner is invited to work in a paid position at Edrington UK, the leading beverage company headquartered in Glasgow.
There are six awards in the strategic category; Integrated Marketing, Digital Strategy, International Marketing, Marketing Planning, Marketing in Society and Brand Development.
The Communications category also has six awards: Advertising, Design, Brand Experience, Media, Digital Communications, and Public Relations.
Sector awards cover; Food and Beverage, Retail and Hospitality, Financial and Professional Services, Public Sector, Tourism, Leisure, Culture and Sports.
The President’s Awards are given in recognition of great case studies from first-timers and small to medium-sized businesses.
There are four Champions Awards. Star Agency of the Year, Star Marketing Team of the Year, Inspirational Agency Leader of the Year and Inspirational Marketing Leader of the Year.
Nominations for the Inspirational Agency and Marketing Leader Awards are judged on leadership skills, original thinking, contribution to the industry, and achievements over the past year.
Last year, Barrington Reeves of Too Gallus won Agency Star of the Year and Cat Leaver of VisitScotland won Inspirational Marketing Star of the Year.
We have two new awards this year. The Simon Scott Award for Creativity and Craftsmanship is presented in memory of one of the founders of The Union and one of the great figures in our industry who sadly passed away in 2021.
The other new Climate Change Champions award that we are pleased to present at COP26 will be honoring organizations or projects that promote long-term sustainability.
Nominations for individual awards must be sent via email to [email protected] By the end of January and the deadline for entries in other categories is February 14.
You do not need to be a member of The Marketing Society to enter, first time entries are free.
The Star Awards Gala Dinner will take place at the Corn Exchange in Edinburgh on June 23, where we expect over 500 marketing professionals to attend the much-anticipated celebration in person.
Paul Menzies, Director of Brand and Marketing – Beer at C&C Group Great Britain, Star Awards Chair 2022