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Sensibill Reaches Significant Client and Company Milestones in 2021

Sensibill Reaches Significant Client and Company Milestones in 2021
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Toronto – (work wireSensibill, the only customer data platform built specifically for the financial services industry, today shared the highlights from 2021, including notable customer wins, technology innovation, and strategic additions to its leadership team.

In the past year, fintech has continued to partner with clients of all sizes, from community financial institutions such as AbbyBank, Leaders Credit Union, and SkyPoint Federal Credit Union to the three largest US-based banks. Sensibill has also built relationships with leading technology companies such as CAARY, FreeAgent, and FreshBooks, providing small businesses and accountants with easy tools for digital receipt and expense management.

In addition to adding these new partnerships, the company has expanded its portfolio of offerings to meet the growing needs of its customers and the broader market. Sensibill launched the Sensibill platform, including Spend Manager and Spend Insights, to enable financial services companies to dive below the surface of customer data, right down to the SKU level, to better understand their customers, their financial needs and their triggers in a timely manner. The company has also expanded its groundbreaking extraction services to include invoicing, providing another rich source of customer data. Financial institutions and technology companies can use both the Invoice and Receipt Extraction API to gain deeper insights into customer spending and customize experiences at scale.

Sensibill launched its monthly Sensibill barcode report last year, providing deep and relevant insights into daily consumer spending. The report takes advantage of Sensibill’s extensive first-party database of 220,000 merchants worldwide, including all of the top 100 merchants in the United States and Canada, as it analyzed millions of receipts to reveal shifts in consumer spending habits and behaviors. Areas explored last year included consumer spending trends around travel, pets, holiday shopping, and more.

Sensibill’s success gained attention last year. The company won a Fintech Breakthrough Award for its development of the Sensibill platform, and was named one of Canada’s best-growing companies by The Globe and Mail For the second year in a row. This recognition of the company’s impact and innovation has helped attract talented new members to the leadership team, such as Craig Agoulnik, Vice President of Product, who has more than 20 years of experience.

Cory Gross, Co-Founder and CEO of Sensibill said, “Our mission is to make financial wellness accessible to everyone, and we have made great strides in this direction by deepening partnerships, developing our technology, and expanding our client base. Our ever-growing team innovates, ultimately leading to Provide greater transparency and access to financial services. I expect our momentum will only accelerate this year, as we continue to bridge the gap between banking and purchasing and enable financial institutions and technology companies to treat every customer as part of one.”

About Sensibel

Sensibill is the only customer data platform built specifically for the financial services industry. The AI-powered platform combines ethically sourced first-party data with actionable insights in real time, helping financial institutions drive customization at scale while creating compelling digital experiences for their customers. More than 60 million users across more than 150 financial institutions in North America and the United Kingdom are taking advantage of the Sensibill platform today. Visit for more information and check out our monthly barcode report for expendable and actionable insights based on consumer spending trends.

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