On January 6 at 8:37 AM ET, Samsung Electronics America will open the doors to the Samsung 837X, an immersive world that can be explored virtually. Similar to the actual Samsung 837 flagship site in New York City, the new Samsung metaverse experience brings its spirit as an experiential playground for people to discover the amazing possibilities when technology and culture collide.
As part of the next level experience, guests will embark on a journey where technology joins art, fashion, music and sustainability. Fantasy meets reality in this creative hub where users explore experiences unleashed with Samsung technology.
How can the masses participate? Samsung 837X debuted in Decentraland, a blockchain-powered Metaverse, one of the largest land acquisitions for brands in Decentraland. Fans will be taken on a digital adventure through Connectivity Theater and Sustainability Forest to complete quests along the way to earn 837X Non-Fungible Token (NFT) badges and celebrate in the customization phase.
- Delivery scene: The theater will showcase Samsung news from the CES stage and allow guests to learn more about the powerful experiences that come from seamless connectivity and customized solutions powered by Samsung technology.
- Sustainability Forest: Samsung recently announced a partnership with climate solutions platform, Ferretri, to manage the planting of two million trees by the first quarter of 2022. The Sustainability Forest is an amazing portal where guests can embark on a journey through millions of trees – and even have a legendary encounter.
- Customization stage: To celebrate the 837X’s debut, guests are invited to the first-ever metaverse mixed reality live dance party hosted by superb producer, DJ and Vibraphonist, Gamma Vibes, from the Samsung 837 physical location. 837X NFT badge holders will be entered into a raffle to win one of three limited-width wearable sets from Epic to Mythic for their Decentraland avatar to the sport. The winners will be announced at 8:37 PM ET on January 7, 2022 to begin the Metaverse’s unforgettable performance.
“At the Samsung 837X, we are excited to tell the stories of connectivity, sustainability and personalization in a new way, in a unique space,” said Michelle Crossan Matos, Senior Vice President of Marketing and Corporate Communications at Samsung Electronics America. “The metaverse enables us to transcend physical and spatial boundaries to create unique virtual experiences that could not otherwise happen. Innovation is in our DNA, and we can’t wait for all of you to experience this thriving virtual world.”
Samsung 837X will be unlocked in Decentraland for a limited time. Throughout the year, Samsung plans to bring the Samsung 837X experience to more people by launching a multiverse approach on new platforms. Every Samsung 837X world will bring different electronic experiences to fans. We can’t wait to show you what’s next.
To learn more about the Samsung 837X Metaverse and how to access the company’s digital world, visit here: www.samsung.com/us/explore/metaverse-837x/.