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Rubix establishes strategic partnership with Grounded &

Rubix establishes strategic partnership with Grounded &
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We are excited to work with Grounded & FINAO to enhance ESG’s global impact using the public green Rubix Network— KC Reddy, founder and chief architect of Rubix.

We believe that the way people shop and the brands they buy has the potential to change the world and that every purchase should be a step toward a more sustainable future. Consumerism now comes with conscience and so must business. We are excited to work with Rubix to make a difference— Phil White, co-founder of

“Working with schools and major nonprofits such as the YMCA, we understand that successful ESG and governance require effective tools and trusted accountability. We are pleased to work with Rubix, as putting ESG standards on the blockchain will create greater corporate social awareness in a measurable and transparent way. The pandemic has created a sense of urgency among consumers about the need to closely monitor ESG compliance of their preferred brands, so for companies ESG compliance is no longer an option but a necessity and an essential component of brand identification”— Wallace Green, President and CEO of FINAO

Hyderabad, India, Jan 7, 2022 (GLOBE NEWSWIRE) – Rubix (a Layer 1 Web3 application for building blockchain), Grounded (a leading marketing firm that helps global brands achieve and communicate the purpose and goals of ESG), and FINAO (a digital technology company that helps enterprises on driving digital adoption), has entered into a strategic partnership to help leading global brands achieve ESG impact using an untrusted source from public blockchains. Grounded has rich experience helping major brands achieve ESG impact. FINAO has solid experience working with leading global organizations in digital and social impact.

Recognizing the environmental, social and business imperatives of sustainability, Rubix has focused on leveraging the public blockchain as a unique, secure, scalable, and reliable tool for ESG reporting. Rubix’s blockchain will bring world-class efficiency and publicly verifiable accountability to customer governance strategies through its commitment to innovation, culture, trust, human capital, environmental impact, and social sustainability. These concepts are difficult to measure, and most are not captured by traditional management reporting and accounting frameworks. However, there is an urgent need to do so as shareholders, providers of capital and other stakeholders are increasingly focusing on how companies create long-term value, particularly focusing on “sustainability as captured by the ESG metrics.”

Sourcing on public blockchains has become the best way for brands to demonstrate their commitment to sustainability, and this was Rubix’s explicit mission while building the Rubix protocol. Rubix is ​​one of the greenest networks as it consumes less energy than current computing networks. Brands and their supply chain partners can publish their source data on the Rubix chain without worrying about costs, security, or privacy. Customers, investors and policy makers can now take advantage of the immediate supply chain benefits and source of social impact on Rubix to achieve ESG goals.

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Grounded is a multi-award winning B-corp certified activation agency that thrives at the intersection of brand experience, business innovation and social impact. They work with global brands, retailers, start-ups, and nonprofit organizations to help them clarify their goals, operationalize their brands, and accelerate their impact at scale.


Led by former Microsoft executives, FINAO is an innovative consultant and developer of proprietary and customized software applications for social good, education, equality, and total wellness. FINAO works in partnership with global non-profit organizations and educational institutions. Their sweet spot is to create system-oriented solutions for great user experience, highly efficient administrator ownership, data reporting, accountability, and use case scalability.


The Rubix Network is a Layer 1 blockchain protocol for peer-to-peer data transfer and transactions. Rubix is ​​a web-scale protocol with zero transaction fees, lowest infrastructure costs, and high security and privacy. With 0.00000174 kWh per transaction, Rubix has one of the lowest power consumptions among all computing networks. Rubix can be downloaded for free on any computer or virtual machine. The Rubix community includes over 10,000 validators.

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Company: Rubix Networking Solutions Pvt Ltd



source: Rubix Networking Solutions Pvt Ltd


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