Rivet, the global media body serving the international denim industry, announced Thursday that Maricati Kelly has joined the company as Director of Sales and Marketing.
In this newly created role, Kelly will be responsible for prospecting new global business, directing marketing ideas and planning implementation for Rivet advertisers. In addition, Kelley will help implement new content and product offerings across digital and print media.
Kelly brings to the role a global perspective on the denim industry. Most recently, she was the Marketing Director of Candiani Denim in Milan, where she oversaw the global marketing strategy for the iconic manufacturer, including brand positioning, outreach, customer training and events – all with a focus on sustainable innovation. Kelly studied international trade and marketing with a background in textiles at the Fashion Institute of Technology in New York.
“I have known Marykate for several years through the denim community and know she will bring a wealth of knowledge and enthusiasm to our team,” said Edward Hertzman, Founder and President of Sourcing Journal and Executive Vice President of Fairchild Media. “Angela Velazquez has done an amazing job bringing Rivet to where it is today, and I believe with the addition of Marykate we can grow Rivet even further. There are plenty of opportunities to get involved in the burgeoning denim industry and I’m excited to see what we can do with Marykate on board.”
“It’s an honor to be a part of Rivet, an organization committed to engaging and celebrating the international denim industry’s most influential leaders, sustainable innovations and technological advancements,” added Kelly.
Part of Penske Media Corporation’s Fairchild Media division of fashion and beauty-focused brands, Rivet is an online and print B2B publication serving the global denim industry, operating as part of Sourcing Journal Media LLC, the leading digital media body reporting on the end-supply chain. clothes and shoes.
For inquiries related to sales and marketing at Rivet, contact Marykate at firstname.lastname@example.org.