Buy Renew He was pulled into the movie actor Rajkumar Rao, as its first brand ambassador for the first time 360 degree advertising campaign.
The advertising campaign highlights the brand’s promise to meet the insurance needs of consumers, through the POSP Network of Digital Insurance (Point of Sale) advisors.
The campaign titled “Smart Tech, Right Advice” underlines RenewBuy’s core value of being the most reliable InsurTech platform, where consumers can avail insurance policies digitally, from any part of the country, powered by RenewBuy’s robust nationwide network of points POSP Digitally Enabled Insurance Consultants.
Speaking about the launch of the campaign, Devesh Joshi, Marketing Director, RenewBuy He said, “RenewBuy recently raised $60 million in funds, which is being used to scale technology for exponential insurance advisory and customer outreach. With our comprehensive 360-degree nationwide campaign, we are targeting more than 700 million consumers with a focus on Tier 2 cities and beyond.” This campaign is the first media-led consumer awareness program that sticks to our brand promise of smart technology and the right advice.We integrate TV, print, radio, OOH and digital to maximize communication with consumers across the country. Connecting with national media will help us build Strong affinity with consumers as well as in our mega partner setup goal, particularly at Level 2 and beyond.”
“We are delighted to have Rajkummar Rao in his role as Brand Ambassador; his brand personality perfectly matches our core ethos and proposition. Rajkummar’s audience reach across geography and demography will help our brand connect with our core TG across consumers and insurance advisor ecosystem. The campaign has been split into two phases. and nine regional languages to help us increase our reach.”
Speaking of the association, Rajkumar Rao saidI am pleased to be associated with a brand like RenewBuy, which is India’s fastest growing InsurTech platform. The company has grown exponentially, due to the trust, transparency and credibility it has built among consumers and insurance advisors in the past six years. I believe that RenewBuy digital platform can help move insurance products to the Every nook and cranny in the country. I feel proud to be connected with them and can’t wait for the world to see their stories.”
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The campaign was designed and conceptualized by Havas Worldwide India. “Fintech brands are very much about convenience, choice and/or price. RenewBuy goes beyond that. They offer expert advice that comes with human expertise, amplified by AI. The question was how do we communicate in an effective and meaningful way. The idea was when Our hit is straightforward, and probably funnier than my rather big nose. Put RenewBuy consultants to the test, rather than rigorous testing,” he said. Bobby Bauer, Chairman and CEO, Havas Group India.