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Redbrick Acquires Delivra, Leader in Email and Marketing Automation | Business

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Victoria, British Columbia – (BUSINESS WIRE) – January 5, 2022 –

Redbrick announces its acquisition of Delivra, a company that provides advanced email marketing automation, to help businesses engage in meaningful conversations with customers through email and SMS marketing strategies. This announcement marks Redbrick’s second acquisition in the past two years, with Delivra becoming the fifth company in the Redbrick portfolio.

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“Delivra offers in-depth knowledge in supporting digital entrepreneurs and SMBs by delivering marketing content through automated and personalized emails. By combining Leadpages, a code-free website builder, and Delivra’s delayed funnel capabilities, Redbrick’s portfolio grows with potential Support entrepreneurs through the digital space with a full suite of transformation tools,” said Tobyn Sowden, CEO of Red Brick.

Over the past 20 years, Delivra has helped companies implement effective multi-channel marketing campaigns. The vast user base sends an average of 200 million messages per month, reaching a global network of contacts. Delivra provides a platform for business owners to increase real-time interaction with their customers through features such as advanced segmentation and automated user paths.

“We are excited to join the Redbrick team and bring the strengths of their robust portfolio as a whole to our customers,” said Barbara Perry, CEO of Delivra. “With our combined experience in digital marketing, we are well positioned to provide entrepreneurs and small businesses with a full suite of tools they can use to form meaningful relationships with new and existing clients.”

This acquisition will allow Redbrick to expand its reach and step toward the goal of growing its offering that empowers digital entrepreneurs. Redbrick’s current portfolio includes Leadpages, the codeless website and landing page builder, which supports entrepreneurs in building a digital presence for their brands. Delivra’s lead generation and customer retention capabilities complement Leadpages and will play a key role in expanding Redbrick’s ability to offer a full range of digital products and services.

Since its founding in 2011, Redbrick has built, acquired and expanded its portfolio companies Leadpages, Shift, Rebase and Assembly, expanding into a well-known, multinational innovative name.

The acquisition of Delivra represents a strategic addition to Redbrick’s portfolio and testament to the Canadian company’s accelerating rise in technology in North America.

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About Deliveroo

Delivra, a brand of the CM Group, is an email marketing software provider that helps businesses implement effective multi-channel marketing campaigns. For over 15 years, Delivra has been known for its industry expertise and unparalleled client success. By helping companies engage in meaningful conversations with customers through email and SMS, Delivra enables organizations to achieve tangible results. Delivra has implemented dynamic marketing solutions for thousands of businesses with its full suite of professional services including strategic campaign consulting, email and content design, and more.

About Redbreak

Redbrick is the parent organization of a group of disruptive digital companies that grow through innovative product development, results-based marketing, and a shared services model with strategic executive oversight. Redbrick and its operating companies – Assembly, Shift, Rebase and Leadpages – excel at innovating their industries and standing up for the people who want their products. Founded in 2011, Victoria, BC was recently named the 5th fastest growing company in Canada, and 2nd in programs by the PROFIT 500.

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Contact: Redbrick Public Relations Manager

Laila Namour


Keyword: North America Canada

Industry keyword: software technology marketing communications

Source: red brick

Copyright Business Wire 2022.

Published: 05/01/2022 09:00 AM / Disc: 05/01/2022 09:02 AM

Copyright Business Wire 2022.


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