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Real Time Bidding Market to grow by USD 16.52 bn | ABB Ltd. and Adobe Inc. Among Key Vendors

Real Time Bidding Market to grow by USD 16.52 bn | ABB Ltd. and Adobe Inc. Among Key Vendors
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market dynamics

Factors such as digital transformation, improved audience targeting, and increased popularity of social media inventory will drive growth Real-time bidding market during the forecast period. However, the possibility of real-time bidding fraud could hinder market growth.

Company Profile

Some of the companies covered in this report are ABB Ltd. and Adobe Inc. and Criteo SA and Facebook Inc. and PubMatic Inc. and Salesforce.com Inc. and Smaato Inc. and The Rubicon Project Inc. and Twitter Inc. and Yandex NV, etc.

Main Seller Offers

  • ABB Ltd. – The company offers real-time bidding, which has digital advertising inventory being bought and sold.
  • Adobe company – Scalable corporate bid landscape for real-time bid forecasting.
  • Yandex NV – The company offers real-time bidding, a technology whereby ad impressions are auctioned off within the milliseconds it takes a user to open a web page.
  • Facebook Company – The company bids for app publishers and developers.
  • PubMatic Company – The company offers real-time bidding, which improves the chances of monetizing its digital assets; Publishers should strive to get the highest competition per impression.

competitive analysis

The report includes competitive analysis, a proprietary tool for analyzing and evaluating the position of companies based on their position points in the industry and market performance score. The tool uses various factors to classify players into four categories. Some of these factors considered for the analysis are the financial performance over the past three years, growth strategies, degree of innovation, new product launches, investments, growth in market share, etc.

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Market segmentation

  • By type, the real-time bidding market is categorized into two parts, the open auction and the invite-only auction. The open auction segment contributes the largest market share. Open auctions have gained a significant share in the global real-time bidding market over the past year. This is expected to drive significant market growth during the forecast period. An open auction is a kind of public platform that allows any buyer to access the available stock and participate in the auction to bid accordingly. These technologies meet the needs of the target audience at the right time and place, leading to the growth of the market segment in the real-time bidding market.
  • By geography, the market is categorized into five regions, which are North Americaasia pacific, EuropeAnd South Americaand MEA. North America It will have the largest share of the market. 37% of the market growth will come from the region during the forecast period. The United States is the main country in the real-time bidding market in North America.

For more information on the contribution of each segment of the real-time bidding market, View our free report now

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Real-time bidding market scope

Report coverage

details

page number

120

base year

2021

prediction period

2022-2026

Growth Momentum and CAGR

Slowing at a compound annual growth rate of 22.21%

Market Growth 2022-2026

16.52 billion US dollars

Market Structure, Market Structure

fragmented

Annual Growth (%)

28.21

Regional Analysis

North America, Asia Pacific, Europe, South America, Middle East and Africa

Market share performance

North America with 37%

Main consuming countries

The United States, China, Germany, Japan, and the United Kingdom

Competitive scene

Leading companies, competitive strategies and scope of consumer engagement

Company Profile

ABB Ltd. and Adobe Inc. and Criteo SA and Facebook Inc. and PubMatic Inc. and Salesforce.com Inc. and Smaato Inc. and The Rubicon Project Inc. and Twitter Inc. and Yandex NV

market dynamics

Key market analysis, market growth triggers and obstacles, Analysis of fast-growing and slow-growing segments, Impact of COVID-19 and future consumer dynamics, Market status analysis for the forecast period,

field of personalization

If our report doesn’t include the data you’re looking for, you can access our analysts and customize the segments.

about us

Technavio is a global leader in technology research and consulting. Their research and analysis focus on emerging market trends and provide actionable insights to help companies identify market opportunities and develop effective strategies to improve their market positions. With over 500 dedicated analysts, Technavio’s reporting library consists of more than 17,000 reports and statistics, covering 800 technologies, spanning across 50 countries. Their client base consists of organizations of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in current and potential markets and to assess their competitive positions within changing market scenarios. .

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Technavio Research
Jesse Maeda
Marketing and Media Executive
United States: +1844364 1100
United Kingdom: +44 203893 3200
email: [email protected]
website: www.technavio.com/

The source is Technavio

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About the author

publishing team