DallasAnd January 11 2022 /PRNewswire/ — International research firm Parks Associates today announced promotions to key members of its marketing team, as the company expands its industry leadership through virtual and in-person events in 2022. Hailey Laughlin as Senior Director of Marketing, Rosie (Ulpino) Serra as Senior Director of PR and Marketing, and Vicky Alda As Senior Marketing and Sales Officer. Elizabeth Parks Promoted to President and Chief Marketing Officer of the company, now earns 36y general.
The dramatic changes in business-to-business marketing, especially in the world of technology, have increased the demand for intimate in-person conferences and virtual experiences that expand learning and networking experiences to new audiences. According to a survey by Parks Associates, 53% of industry respondents report that events will play a very important role in 2022 for their business. In addition, 79% reported wanting to experience a virtual and in-person event.
“We are excited to elevate the team members and recognize their efforts in transforming and creating new event experiences in the past year,” Mindy Sue Sternblitz RubinsteinVice President of Marketing, Parks Associates. “It’s important for the industry to collaborate and learn from others. We had a great time at CES and can’t wait to host our events, share our research and bring the industry together.”
Parks Associates successfully hosted its 16th annual CONNECTIONS™ Summit: Smart Home Growth Strategies January 5 At CES® 2022, bringing together more than 400 CEOs to learn and share ideas about the connected home.
“Virtual and in-person experiences are becoming increasingly important for B2B markets,” he said. Hailey Laughlin, Senior Marketing Director, Parks Associates. “The landscape is changing, and it’s very exciting to use dynamic content creation to deliver industry-leading market research to educate, inform, and entertain market leaders.”
“Reliable data and analytics are essential to making better business decisions, and I love that market research plays such an important role in deepening our influence in the industry,” he said. Rosie Serra, Senior Director of Public Relations and Marketing, Parks Associates. “Highlighting our latest findings through media outreach, podcasts, and executive conferences helps our clients make the most informed decisions in the technology sector.”
The company has announced a full schedule of executive conferences and virtual sessions throughout 2022:
The 13th Annual Smart Energy Summit will be held in person February 28 – March 2, 2022at the omni hotel Frisco, Texas, with virtual sessions running April 7And June 30And August 4, And November 17.
26th Annual CONNECTIONS™ Conference: Premier Connected Home 17-19 May 2022at the omni hotel Frisco, Texas, with virtual sessions running February 3And April 14And August 18And October 20, And November 10.
The Ninth Annual Connected Health Summit: Consumer Engagement and Innovation will be held at September 2022 at the omni hotel, Frisco, Texas, with virtual sessions running January 20And March 24And June 16, And 6 October.
The 5th Annual Future of Video: OTT, Pay TV and Digital Media will be held in December 2022, with virtual sessions running February 10And March 10And May 5And July 21, And September 22.
About Parks Associates: Parks Associates, an internationally recognized, women-owned and led market research and advisory firm, specializes in emerging technology solutions serving consumers and small to medium business (SMB) markets. For more than 35 years, Parks Associates has partnered with companies that address the changing consumer technology landscape. http://www.parksassociates.com
Rosimely (Ulpino) Sera
Source Parks Associates