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NYC Department Of Small Business Services Commissioner Doris Announce The Winter Holiday Kickoff For Shop Your City: BE NYC, With Mastercard

NYC Department Of Small Business Services Commissioner Doris Announce The Winter Holiday Kickoff For Shop Your City: BE NYC, With Mastercard
Written by publishing team

Juneel Doris, Commissioner of the New York City Small Business Services Administration, has announced the start of the winter break at “Shop Your City: BE NYC,” in partnership with Mastercard.

A marketing campaign designed to encourage New Yorkers to shop at small, black-owned businesses across the five boroughs.

The campaign will run until February 2022.

The holidays have traditionally been the busiest time of the year for small businesses, and the National Retail Federation forecast an 8.5% to 10.5% increase in sales activity during the holiday months of November and December 2021.

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The holidays have traditionally been the busiest time of the year for small businesses, and the National Retail Federation forecast an 8.5% to 10.5% increase in sales activity during the holiday months of November and December 2021.

After the 2020 holiday season, in which retailers saw a 26.6% increase in online commerce, this collaboration between New York City and MasterCard aims to boost the online presence of black businesses during this important time of the year.

Every New Yorker is encouraged to show their support by adding their favorite black-owned business to the online black business directory at ShopBlack.cityofnewyork.us.


“As our city continues to recover from the pandemic, we must continue to encourage activity that lifts the hardest-hit communities,” said J. Philip Thompson, deputy mayor for Strategic Policy Initiatives. “Shopping in Your City: The BE NYC Holiday Marketing Campaign will provide a resource for New Yorkers to find and nurture black owned businesses in our city during this important retail season.”

“Supporting our black city-owned business advances our overarching mission at SBS to provide quality jobs, strong businesses and thriving communities,” said Juniel Doris, commissioner of the New York City Small Business Services Administration. “Through this campaign, New York City continues to invest in the lifeblood of our great city and communities.”

“We are thrilled to continue our collaboration with Mastercard on this new campaign to highlight black-owned businesses in our city during this important retail season,” said Kenneth Ibe, CEO and Director of Development at Black Entrepreneurs NYC (BE NYC). “This campaign, which includes an online Black Business Directory, will provide marketing support for small businesses and an easy resource for New Yorkers who want to support black-owned businesses during this winter break and beyond.”

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The campaign will encourage black-owned businesses to be included in the SBS online directory of black businesses and urge New Yorkers to support these businesses, starting this critical holiday season.

As part of the campaign, SBS will partner with various stakeholders in the community to promote the SBS Business Directory online for businesses and consumers.

As our city and country work to build back better, it is critical that black businesses be an integral part of the plan.

“As our city and country work to build back better, it is critical that black businesses be an integral part of the plan. We know that this effort will attract essential attention, support, and sponsorship to internet-based businesses as well as internet-based businesses.” New York Urban League with SBS and Mastercard for this innovative effort,” said Arva Rice – New York Urban League President and CEO. New York City metropolitan area.

“Ongoing support for black-owned businesses is vital to a stronger, more equitable, and diverse New York City.” said Fred Dixon, President and CEO, NYC & Company. “NYC & Company is pleased to amplify the Shop Your City: BE NYC marketing campaign along with our other efforts to highlight, celebrate, and amplify the black-owned businesses in our city.”

We are excited to partner with the city on this much needed campaign! There are some wonderful black-owned businesses that we’re eager to share with New Yorkers—their continued support is a vital part of creating thriving communities.”

“We are excited to be partnering with the city in this much-needed campaign! There are some wonderful black-owned businesses we are eager to share with New Yorkers — their continued support is a vital part of creating thriving communities,” said Regina Smith, CEO of Harlem Business Alliance.

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“Brooklyn is home to more black-owned businesses per capita than anywhere else in the country, and we have firsthand eyewitnesses to their tremendous resilience as they have served our community during the pandemic,” said Randy Beers, president and CEO of the Brooklyn Chamber of Commerce. “As consumers, it is now our turn to show their support by shopping locally this holiday season and making a conscious choice to spend our dollars at Black-owned businesses across New York City.”

“Neighbourhoods like Brownsville, Brooklyn, especially benefit from the Shop Your City initiative,” said John William Templeton, co-founder of the 19th annual National Black Business Month and president of the Central Brooklyn Foundation for Economic Development. “Increasing revenue and employment in black-owned businesses is the most effective way to revive communities.”

In addition to leveraging a network of community organizations to engage local small businesses, SBS will launch a digital marketing campaign featuring videos and editorial content for Black-owned businesses from all five neighborhoods to highlight their respective paths.

SBS has also partnered with Mastercard to offer incentives to New Yorkers through Mastercard’s “In Solidarity” initiative with New York City – a multi-year effort and $500 million commitment over 5 years to address racial and ethnic inequality in the United States

The Shop Your City: BE NYC campaign builds on Mastercard’s support for SBS’s Black Entrepreneurs NYC (BE NYC) initiative, including the Digital Doors e-commerce webinar series that provides unique resources and support for black entrepreneurs seeking to start and scale thriving businesses.

“Supporting a small business is always good business. This program is a great example of the private sector, government and society working together to ensure that New York City is inclusive and equitable for all,” said Wall Coaxom, founder and CEO of Mobility Capital Finance, Inc. and BE NYC Cabinet Member. “As a member of the Cabinet at BE NYC, I could not have been more proud and grateful for this initiative during the holiday season.”

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Paul T. Williams, Jr., attorney and business strategy advisor, co-founder of Brown Hatchett & Williams, LLP and Williams Strategy Advisors and member of the Cabinet of Ministers BE NYC.

“Let’s all make a purchase with a black-owned business in New York City this holiday season. It’s a great way to support local communities and spread joy!”

“BE NYC has been an invaluable resource in helping me develop my business,” said Alison Dunn, owner of Hibiscus Brew. “Now with the new ‘Shop Your City: BE NYC’ campaign, businesses like mine will have the opportunity to be seen and supported by many. Partnering with BE NYC has been one of the best decisions I have made.”

To learn more about the campaign, visit ShopBlack.cityofnewyork.us.

New York City Small Business Services Administration (SBS)

SBS helps unlock economic potential and create economic security for all New Yorkers by connecting New Yorkers to quality jobs, creating stronger businesses, and building vibrant neighborhoods across the five boroughs.

For more information on all SBS services, go to nyc.gov/sbs, call 311, and follow us on Facebook, Twitter, and Instagram.

Be New York City

BE NYC, launched by the New York City Small Business Services Administration in 2019, is the first model of its kind in a major American city to help bridge the racial wealth gap by empowering black entrepreneurs.

Through strategic public-private partnerships and innovative programs, BE NYC provides pathways to systemic change by providing equitable access to finance, strengthening professional networks and advice, scaling black businesses for long-term success, and preparing black entrepreneurs for opportunities in high growth. industries.

For more information, visit nyc.gov/benyc.

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