Digital Marketing Company nyc

Nike: Lululemon’s Mirror Home Gym infringes digital patents

Nike: Lululemon’s Mirror Home Gym infringes digital patents
Written by publishing team

Nike has sued Lululemon Athletica Inc alleging that Mirror Home Gym and its mobile app infringe its patents for digital home exercise equipment.

Nike’s suit is the latest in the burgeoning home fitness industry, as companies are taking to the courts to protect their products from competition while expanding into new lines of business. Lululemon, which was the only yogawear company, acquired Startup Mirror for $500 million in 2020.

Nike’s lawsuit paints the mirror as a market novice while Nike has “spent decades creating game-changing digital sports technologies” since the 1980s.

To demonstrate its expertise, Nike has cited several products it has developed in this field, including the Nike + iPod system, which was introduced with Apple Inc. in 2006, and Nike + ESP basketball and training products, which went on sale in 2012.

The athletic footwear and apparel company said in a complaint that Nike “holds a robust set of patents directed at its digital sports innovations for use in or with fitness devices and applications, particularly those that allow users to connect with other athletes on social media.” Wednesday in Manhattan federal court.

“The patents in question are too broad and invalid,” Lululemon said in an emailed statement. “We are confident in our position and look forward to defending it in court.”

The patents in question cover a memory system for determining the number of repetitions a user should exercise based on their level of fitness, methods of creating competitions between users, and methods of receiving and recording sports activity data. Nike said the patented features “drive athletes to continuously engage with a like-minded community of athletes dedicated to improving fitness and wellness.”

Subscribe to Ad Age now for award-winning news and insights.

Watch the latest news from CES here.

About the author

publishing team