New York–(work wire) – Madison Square Garden Sports Corp. (NYSE: MSGS) (“MSG Sports”) and Madison Square Garden Entertainment Corp. announced today. (NYSE: MSGE) (“MSG Entertainment”) today announced its renewed multi-year marketing sponsorship with Anheuser-Busch, continuing the legacy brewing company’s role as a distinct marketing sponsor. Sponsorships for Anheuser-Busch provide exclusive, pioneering experiences and activities across the unrivaled group of MSG Sports and MSG Entertainment’s assets, including New York Knicks, New York Rangers and MSG Networks.
As part of this renewal, Anheuser-Busch will partner with MSG Sports and MSG Entertainment on several unique fan platforms including the new “Michelob ULTRA Courtside” experience, presented by Michelob ULTRA, which will launch later this month and will provide the opportunity for fans to win Get Knicks tickets and watch the match from an exclusive site inside The Garden. In addition, Anheuser-Busch will become the presenting partner of the historic 9 . blue seat divisiony Madison Square Garden floor.
Anheuser-Busch will also work with esports organizations affiliated with MSG Sports CLG and Knicks Gaming on Twitch live broadcasts to provide fans with internal access to the organizations.
““Throughout our partnership, we have worked closely with Anheuser-Busch to develop a forward-thinking approach to take advantage of our world-class brands, while also benefiting consumers,” said Ron Skutarczak, Executive Vice President, Marketing Partnerships, MSG Entertainment. “Our business together has grown over the years and we are pleased to continue to develop our partnership with this new deal. We look forward to creating innovative initiatives with Anheuser-Busch that benefit all of our customers.”
“At Anheuser-Busch, we are always looking for new ways to connect with our customers and bring people together through exciting and unique experiences,” said Matt Davis, Senior Director of Care, Anheuser-Busch.We are proud to continue our long-standing partnership with Madison Square Garden, and by developing the widely popular ULTRA Courtside experience and partnership in esports, we can provide amazing access to even more fans. We aim to create meaningful connections through everything we do, and we are grateful to have a partner at MSG who shares this mission with us.”
MSG Networks will feature prominently Bud Light and Michelob Ultra with brand integrations throughout the pre- and post-game Knicks and Rangers from “The Corner Three” and “Blueshirts Bar” within MSG Networks Studios, along with live coverage of the Knicks and Rangers game.
Anheuser-Busch will enjoy major marketing exposure at every event at The Garden. This will include in-game LED messages during all Knicks and Rangers games; Stadium-side LED banners throughout the rink for all Knicks games; LED strips in the arena during entertainment events; and branding on digital billboards outside Madison Square Garden, which are displayed to the millions of people who walk by The Garden every day.
About Madison Square Garden Sports Corp.
Madison Square Garden Sports Corp. (MSG Sports) (NYSE: MSGS) is a leading professional sports corporation, with a portfolio of assets that include: New York Knicks (NBA) and New York Rangers (NHL); two teams in the Development League – Westchester Knicks (NBAGL) and Hartford Wolf Pack (AHL); and esports teams through Counter Logic Gaming, a leading esports organization in North America, and Knicks Gaming, an NBA 2K League franchise. MSG Sports also operates two professional team sports performance centers – the MSG Training Center in Greenberg, New York and CLG Performance Center in Los Angeles, California. More information is available at www.msgsports.com.
About Madison Square Garden Entertainment Corp.
Madison Square Garden Entertainment Corp. (MSG Entertainment) is a leading provider of live entertainment. The company offers or hosts a wide range of events in its diverse range of venues: Madison Square Garden in New York, Hulu Theater in Madison Square Garden, Radio City Music Hall and Beacon Theatre; and the Chicago Theatre. MSG Entertainment is also building a new state-of-the-art venue in Las Vegas, MSG Sphere at The Venetian. In addition, the company showcases the original production—Christmas Spectacular Starring the Radio City Rockettes—and, through Boston Calling Events, produces the Boston Calling Music Festival. The company’s two regional sports and entertainment networks, MSG Network and MSG+, offer a wide range of live sports content and other programming. Also under the MSG Entertainment umbrella is Tao Group Hospitality, with entertainment, dining and nightlife brands including: Tao, Marquee, Lavo, Beauty & Essex, Cathédrale, Hakkasan and Omnia. More information is available at www.msgentertainment.com.
For more than 160 years, Anheuser-Busch has carried on a legacy of brewing great-tasting, high-quality beer that has satisfied beer drinkers for generations. Today, we own and operate more than 120 facilities, including breweries, wholesaler distribution centers, agricultural facilities, and packaging plants, and we have more than 19,000 associates throughout the United States. We are home to many of America’s most popular beer brands, including Budweiser, Bud Light, Michelob ULTRA and Stella Artois, as well as a number of regional brands that provide beer drinkers with a selection of the best tasting craft beer in the industry. From responsible drinking programs and emergency drinking water donations to industry-leading sustainability efforts, we are guided by our steadfast commitment to supporting the communities we call home. For more information, visit www.anheuser-busch.com or follow Anheuser-Busch on LinkedIn, Twitterand Facebook and Instagram.