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MSG Sports and MSG Entertainment Announce Renewed and Expanded Marketing Partnerships With Mattress Firm

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New York–(work wire) – Today, Madison Square Garden Sports Corp. (NYSE: MSGS) (“MSG Sports”) and Madison Square Garden Entertainment Corp. (NYSE: MSGE) (“MSG Entertainment”) announces the renewal of a multi-year marketing partnership with Mattress Firm, expanding the role of the nation’s largest specialty mattress retailer as the Official Sleep Partner of the New York Knicks, New York Rangers, Westchester Knicks, Knicks Gaming, MSG Networks and Inc. Christmas Spectacular Starring Radio City Rocket.

“We have thoroughly enjoyed growing our relationship with Mattress Firm and are delighted that they see the value of our partnership and have decided to renew and expand their affiliation with MSG Sports and MSG Entertainment,” said Ron Skotarczak, Executive Vice President of Marketing Partnerships. MSG Entertainment. “We look forward to continuing to work closely with Mattress Firm on programs and promotions that will benefit our business well into the future.”

As the largest mattress retailer in New York, we are thrilled to continue our partnership with MSG, an organization that recognizes the importance of sleep as an essential component of good physical health,” said John Eck, President and CEO of Mattress Firm. “It’s time for people to start giving the same value to sleep as they do when eating healthy and exercising. I am confident that this partnership will help spread awareness of the importance of prioritizing sleep, because the path to wellness begins with a good night’s sleep.”

Mattress Firm will partner with the Knicks and Rangers in a co-branded sweepstakes that will offer winners the opportunity to attend a Knicks or Rangers game at Madison Square Garden later in the season. Winners will receive VIP experience and unique prizes, four game tickets, new Sleepy mattresses and pillows from Mattress Firm, as well as Knicks and Rangers merchandise. The Knicks sweepstakes will be held throughout January and February, and the sweepstakes will take place in March.

As part of the renovation, Mattress Firm will have significant brand integration into Knicks games including stadium-side LED signage and as a presenting partner of GardenVision “Oblivious Cam”, which highlights “unwanted sleep” – the impact of a poor night’s sleep on people . Mattress Firm will also share digital content features with both the Knicks and Rangers, including featuring “Slept on Moments” glimpses of forgotten Knicks moments and “Rangers, Rest, Repeat” that focus on rest, recovery and pre-game rituals in the Blueshirts. Additional elements of the partnership and focus on sleep health will be incorporated into future collaborations.

Mattress Firm will also continue as the official sleep partner of Christmas Spectacular Starring Radio City Rocket, As part of a partnership with MSG Entertainment. Mattress Firm will have a brand presence at Radio City Music Hall and at amazing christmas throughout the show period. Mattress Firm will also partner with amazing christmas on the original social content, and they will conduct a sweepstakes in which the winner will get amazing christmas Tickets and a unique VIP experience.

About Madison Square Garden Sports Corp.

Madison Square Garden Sports Corp. (MSG Sports) (NYSE: MSGS) is a leading professional sports corporation, with a portfolio of assets that include: New York Knicks (NBA) and New York Rangers (NHL); two teams in the Development League – Westchester Knicks (NBAGL) and Hartford Wolf Pack (AHL); and esports teams through Counter Logic Gaming, a leading esports organization in North America, and Knicks Gaming, an NBA 2K League franchise. MSG Sports also operates two centers that specialize in team sports performance – the MSG Training Center in Greenberg, New York and the CLG Performance Center in Los Angeles, California. More information is available at

About Madison Square Garden Entertainment Corp.

Madison Square Garden Entertainment Corp. (MSG Entertainment) is a leading provider of live entertainment. The company offers or hosts a wide range of events in its diverse range of venues: Madison Square Garden in New York, Hulu Theater in Madison Square Garden, Radio City Music Hall and Beacon Theatre; and the Chicago Theatre. MSG Entertainment is also building a new state-of-the-art venue in Las Vegas, MSG Sphere at The Venetian. In addition, the company showcases the original production—Christmas Spectacular Starring the Radio City Rockettes—and, through Boston Calling Events, produces the Boston Calling Music Festival. The company’s two regional sports and entertainment networks, MSG Network and MSG+, offer a wide range of live sports content and other programming. Also under the MSG Entertainment umbrella is Tao Group Hospitality, with entertainment, dining and nightlife brands including: Tao, Marquee, Lavo, Beauty & Essex, Cathédrale, Hakkasan and Omnia. More information is available at

About Mattress

For the past 90 years, Mattress Firm has made it easy to get a good night’s sleep by providing our clients with an expertly curated selection of high quality mattresses from the best brands. Today, with over 2,300 neighborhood stores, we strive to match every customer with their perfect mattress at the perfect price. Our sleep experts help more than 3 million people annually find the right solution to their sleep needs. Our selection of mattresses and bedding accessories includes leading brands such as Beautyrest®, Nectar®, Sealy®, Serta®, Simmons®, Sleepy’s® Stearns & Foster®, Tempur-Pedic®, Tuft & Needle®, tulo® and Purple®. We also offer our clients as an essential resource for learning how to sleep better and feel better. Committed to serving our communities, Mattress Firm Foster Kids, in partnership with Ticket to Dream Foundation, join local nonprofit foster care partners to help foster children sleep better so they can shape a better future. For more information, visit

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