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Mobile Retail Data Governance Drives Increased Data Value

Mobile Retail Data Governance Drives Increased Data Value
Written by publishing team

E-commerce offers an incredible growth opportunity for retailers, those who implement mobile retail data governance strategies stand to increase the value of their mobile retail data.

Messaging Architects, eMazzanti Technologies and data management expert, discuss mobile retail data governance in a new article. The informative article first emphasizes that the explosion of retail data on mobile devices presents both a challenge and an opportunity for retailers.

The author then explains how convenience is driving the growth of mobile commerce. After briefly discussing mobile hash data evaluation, he listed four mobile data problems, including redundant, fraudulent, or inaccurate data. Other challenges listed include unmanaged data, security risks, and compliance. He concludes by saying that retailers who implement mobile retail data governance are in a better position to overcome those challenges.

“E-commerce offers an amazing growth opportunity for retailers,” said Greg Smith, Vice President of Service Delivery at Messaging Architects. “Those who implement mobile retail data governance strategies stand to increase the value of mobile retail data.”

Here are some excerpts from the article, “Mobile Retail Data Management Drives Data Value.”

Comfort drives growth

“Convenience tops the list of e-commerce benefits for buyers. They choose to shop anytime, anywhere that offers a mobile network or internet connection. For retailers, e-commerce offers an incredible growth opportunity. In fact, Statista expects global mobile purchases to exceed 3.56 trillion dollars for 2021.”

The accuracy, security and legality of mobile data is a challenge

  • “Redundant, fraudulent or inaccurate data. A consumer may interact with a business from multiple devices, often creating duplicate accounts. Moreover, mobile devices increase the risks of “spam clicks” (fraud) and “slips” (clicks unintended), which are cloud marketing metrics.”
  • “Data mismanagement. Mobile devices provide a bevy of data points with the ability to inform business and marketing strategy. However, data analysts must be able to interpret the data with the appropriate context to gain value from it. Mismanaged data offers no value and often leads to great liability.”
  • “Data security risks. The information collected often includes real-time customer location data. Phishing attacks also take advantage of buyer “slips” and social engineering to drive unintended clicks on phishing links. Thus, retail cybersecurity requires more attention and resources.”

Expert help to increase the value of data

The data governance experts at Messaging Architects provide the tools to customize an effective mobile segmentation data management strategy. They help locate, classify, store and transmit data securely and automate policies to facilitate privacy and regulatory compliance.

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About Messaging Architects

Messaging Architects specialize in the efficient management and security of an organization’s most valuable assets, and information. With over 20 years of experience in information management and technology consulting, the team of Messaging Architects has provided businesses, educational intuitions, healthcare facilities, and nonprofits with the methodologies, procedures, and technology to keep their data organized, compliant, and secure.

About eMazzanti Technologies

eMazzanti’s team of trained and certified IT experts deliver increased revenue growth, data security, and productivity to clients ranging from law firms to premium global retailers, expertly providing advanced retail and payment technology, digital marketing services, cloud, mobile and multi-location solutions, round-the-clock outsourcing network management 24/7/365 monitoring, remote monitoring, and support.

eMazzanti has been awarded the Inc. List. 5,000 9X, Microsoft 4X Partner of the Year, NYC MSP Region #1, NJ Business of the Year, and 5X WatchGuard Partner of the Year! Contact: 1-866-362-9926, info@emazzanti.net or http://www.emazzanti.net Twitter:emazzanti Facebook: Facebook.com/emazzantitechnologies.

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