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Missfresh Signs 20+ Major Regional Grocery Store Chains To Use Its Retail Cloud Services

BeijingAnd January 6 2022 /PRNewswire/- Missfresh Limited (“Missfresh” or “The Company”) (NASDAQ: MF), an innovator in China neighborhood retail industry, has signed agreements with more than 20 regional supermarket chains to equip more than 150 stores in 19 cities in China With the company’s suite of SaaS tools and AI-powered capabilities such as intelligent omnichannel marketing, intelligent supply chain management, and intelligent store-to-door delivery—enhancing the shopping experience of more than four million active customers. Retail partners include well-known regional retailers such as Shandong Aodelong Supermarket, Chongqing Jiameijia Department Store and Changchun Yatai Department Store, who are upgrading and enhancing their digital operations through Missfresh Retail Cloud services.

Missfresh’s retail cloud business was officially launched on June 2021 It continues to empower an increasing number of neighborhood retailers by digitizing their services, while at the same time laying the foundation for the rapid expansion of cloud retail services across the neighboring retail industry.

Since partnering with Tencent Smart Retail, Missfresh Boosts Cloud Retail Services Through Consolidation Tencent Smart Retail’s ecosystem and philosophy of empowering partners with the company’s self-developed retail AI network and years of experience operating neighborhood retail operating systems. With applications across many domains including cloud computing, digital marketing, and e-commerce live broadcasting, Missfresh’s cloud retail services enable small to medium-sized traditional retailers to quickly set up comprehensive online operations, which in turn accelerate the region’s digitization and modernization of the retail sector.

With the continued increase in the popularity of online shopping and the spread of the trend of “consumption promotion” (increasing demand for high-quality goods and services) across the country, the offline retail industry is gradually moving online. According to iResearch, the neighborhood retail cloud market is poised to grow rapidly along with the accelerated pace of development in online retail, jumping from 207.7 billion yuan (32.7 billion US dollars) in 2020 to 2.2 trillion yuan (346.2 billion US dollars) by 2025.

in a ChinaAs consumers increasingly turn to online shopping, the advent of the era of multi-channel retail has left small to medium-sized local stores – which have an aggregated market share of 80% – struggling to keep pace with consumer demands for multiple retail channels, lacking At the same time to a variety of purchasing options and better consumer experiences. Providing a high-quality consumer experience, achieving higher customer conversion and repurchase rates, and improving operational efficiency have become key areas to be addressed as the traditional retail industry goes through its digital transformation.

With the goal of solving these industry problems, Missfresh’s cloud retail services offer digital upgrades to traditional retail formats and solutions based on artificial intelligence rather than human decision-making. This helps solve a number of critical issues for retailers including SKU management, loss of inventory and significant wastage during transportation, difficulties in attracting customers online, and store-to-door fulfillment. Missfresh’s Retail Cloud has partnered with several leading regional retailers – including Shandong Quanfuyuan Commercial Group, Dongtai Guomao Group and Zhejiang Kaihong Group – to provide integrated online and offline retail solutions and raise the level of online retailers capacity. These solutions include creating special platforms for traffic domains, optimizing home delivery, and enabling presale and pick-up services.

Missfresh has also launched other initiatives to accelerate the digitization of the neighborhood retail industry, such as recently hosting an online service workshop for neighborhood retailers as well as a “Creating New Retail Growth Engines Together” forum for ecosystem partners and leading neighborhood retailers. These events aim to explore trends in the digital transformation of the retail industry, search for new growth drivers for the local retail economy, and pursue high-quality development of the neighboring retail industry.

About Missfresh Limited

Missfresh Limited is an innovative and pioneering company China neighboring retail industry. The company created the Distributed Small Warehouse (DMW) model to operate an integrated online and offline on-demand retail business with a focus on delivering fresh produce and fast-moving consumer goods (FMCGs). With the Missfresh mobile app and widget built into third-party social platforms, consumers can easily buy quality groceries at their fingertips and have the best products delivered to their doorstep in an average of 36 minutes.

Leveraging its core capabilities, Missfresh launched a new smart-market business in the second half of 2020. This innovative business model is dedicated to consolidating new markets and transforming them into new, smart shopping malls. Missfresh has also built a full suite of proprietary technologies that enable a wide range of nearby retail participants, such as supermarkets, fresh markets and local retailers, to efficiently start their businesses digitally.

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