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Microsoft and CGS Win Bronze 2021 Brandon Hall Group

Microsoft and CGS Win Bronze 2021 Brandon Hall Group
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NEW YORK, Jan 4, 2022 (GLOBE NEWSWIRE) – CGS, the global provider of business applications, enterprise learning and outsourcing services, along with Microsoft, was awarded a Bronze Medal in the “Best Advances in Employee Engagement Technology” category, at the 2021 Group Awards Brandon Hall for Excellence in Technology. CGS Enterprise Learning outlines how it is mandated with Microsoft’s mission to empower every person and every organization on the planet to achieve more. CGS supported learning and marketing teams in driving change and engagement through a group training and assessment course designed to engage Microsoft Marketing employees. The team was honored for presenting “Microsoft: Driving Growth with a Comprehensive Marketing Journey”.

A panel of industry veterans, independents, senior analysts and CEOs of Brandon Hall Group evaluated the entries based on the following criteria:

  • a product: What is a breakthrough product innovation?
  • unique paradoxes: What makes a product unique and how is it different from any competing product?
  • Valuable site: What problem does the product solve and/or what need does this product address?
  • measurable results: What benefits can customers expect to experience as a result of using this product?

“Technology has never been more important to the success of human capital management than it is today.” Rachel Cook, COO, Brandon Hall Group and Head of the Awards Program, said she was thrilled to see so many new innovations across the board, but particularly relevant future of work.” “Thanks to the many innovations from our Technology Excellence winners, organizations have many compelling choices as they make important decisions about how to leverage technology to drive people’s strategies.”

Microsoft’s program is built on four main pillars of mass marketing (accessibility, representation, globalization, and accessibility). Introduced in 2020, the Microsoft Marketing Learning team developed a robust “Introduction to Holistic Marketing” course as part of a broader skills programme. Similar to mixing Trivial Pursuit with the TV show “Where in the World Is Carmen SanDiego,” it takes learners on an adventure. The game fosters authentic relationships with people who celebrate diverse values ​​and respect across a wide range of human experiences and positive impacts on consumers.

“We know that our learners are eager to consume content but are limited in the time and space to learn,” said Dr. Malika Feltz Emerson, Director of Digital Transformation for Human Resources at Microsoft. “By partnering with CGS, we have embarked on a journey to provide our learners with a holistic marketing journey game that is shorter, engaging, and easy to consume. It allows learners to interact with colleagues around the world and requires users to demonstrate and apply their knowledge of omnichannel marketing. Microsoft’s commitment to this space is updated, and not only on targeting niche sectors or complying with policy; it provides opportunities for all people to feel seen and understood.”

“We are honored to be recognized for our customized learning approaches and the innovative technology used to capture the attention of employees to advance the company’s mission,” said Doug Stephen, Head of Learning, CGS. “In today’s global business market where workforces are mixed, employee engagement is more challenging than ever. By creating an assessment to integrate learner journeys with employee engagement, we have been able to help Microsoft increase audience awareness and efforts around the world. The partnership allows us to With these valued clients we provide customized services to ensure an exceptional customer experience.”

The CGS Enterprise Learning Group serves as a trusted partner for many of the world’s most dynamic companies, providing innovative and customized learning solutions essential to expanding people, operations and performance. Through advanced technology engagement programs, leveraging Artificial Intelligence, Augmented/Virtual Reality, Machine Learning and Manipulation, CGS provides professional development solutions, integrating emerging technology with basic shoulder-to-shoulder training. Each solution is specifically designed to engage employees and keep employee-related customer business fundamentals strong in an ever-changing corporate environment.

About Brandon Hall Group
The Brandon Hall Group operates the largest and longest running award program in human capital management. As an independent research and analyst firm at HCM, they conduct studies in learning and development, talent management, leadership development, diversity, equality and inclusion, talent acquisition, and human resource/workforce management. These benchmark studies help organizations by providing strategic insights to executives and practitioners responsible for growth and business results. To learn more about the Brandon Hall Collection, visit www.brandonhall.com.

About CGS
For nearly 40 years, CGS has enabled global corporations, regional businesses, and government agencies to deliver impressive performance through business applications, corporate learning, and outsourcing services. CGS is fully focused on creating end-to-end solutions that meet the complex and multi-dimensional needs of clients and support the core business activities of clients. CGS is headquartered in New York City, with offices throughout North America, South America, Europe, the Middle East and Asia. For more information, please visit the website www.cgsinc.com Follow us on Twitter at @CGSinc, LearningCGS, and on LinkedIn.

Media contact:
Susan Sweeney, CGS
newsroom@cgsinc.com

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