- Shawnee Sande believes that anyone can invest their skills in the metaverse.
- She says you can be early by playing with platforms, joining communities, and learning skills.
- Some platforms offer free lessons on building and creating NFTs for the metaverse.
2021 was the year when digital assets became mainstream, especially after Facebook announced it was rebranding to Meta.
Total sales of non-fungible tokens in 2021 totaled more than $14 billion, about 40 times the volume in 2020, according to NonFungible.com. Real estate in decentralized metaverses, a form of NFT, has sold at ridiculous prices — one of which sold for $4.3 million in November.
The sudden rise in interest, the scale of projects, and the numerous platforms can be intimidating to newcomers or those unfamiliar with technology. Some critics say the metaverse is exaggerated and riddled with regulatory loopholes.
But Shawnee Sandy believes that the sector brings a plethora of opportunities that anyone can take advantage of. She has made it her mission to help others, especially women, enter the metaverse.
She is the co-owner of Beta1Creative, a digital marketing agency that helps clients bring their brands into the metaverse. She’s also a social media influencer named PeachNFT, a character who theoretically lives in the metaverse.
Peach’s mission is to teach others how to monetize in the metaverse and through NFTs. Although Peach isn’t an actual digital character yet, Sande says she’s making it an NFT.
“It’s really not very different from the physical world,” Sandy said. “It’s just being a little more creative and seeing what you can do to stand out and not be left behind.”
Big brands like Adidas have entered the metaverse by partnering with NFT projects like Bored Ape Yacht Club and creating digital merchandise. Nike recently acquired RTFKT Studios, a company that produces virtual sneakers, at an undisclosed price.
Sandy said the income earning opportunities will be endless, and whether you are an individual or a small business, the best way to take advantage of them is to be early.
Ways to start now
Whether you’re a business owner who wants to advertise digitally or an individual who wants to drop the NFT collection, there’s something for you in the metaverse.
The most important step, Sandy said, is to gain exposure, by getting into different metaverse groups and playing on the platforms. She recommended checking out Decentraland, The Sandbox, or Roblox.
Inside, you can interact with other avatars and even attend events. This is a great way to meet other early adopters.
Join Telegram groups and follow Twitter accounts like Decentraland It will keep you up to date with events and connect you with key people in the community.
“If you are a landscaper in the physical world, there is a place for you in the metaverse, and you can be one of the first,” Sandy said. “How are you going to do it, tell people, and learn how to do it? Number 1 is to get attention and start getting to know people.”
The same goes for real estate agents, clothing designers, and those who want to become digital realtors. Sandy added that different metaverse communities were hiring people with different skills.
The second thing you want to do is build your community. Sandy did this by creating her character, Peach, an NFT and metaverse parameter.
“I want to build my community around that and be able to deliver value to people so that when the NFTs go down, I have the community and the people there, and everyone believes in the purpose,” Sandy said.
Sandy said if you were a real estate agent entering this sector, you would probably be one of the first. This will be an opportunity for you to learn about the industry and then help aboard other agents.
Finally, start learning the basic skills. There are free online resources that teach users how to design things, and not all of them require programming skills.
Decentraland has a Builder, which allows anyone to create objects and is accompanied by video tutorials, although bringing finished products to market may include gas fees.
The Sandbox contains The Game Maker, which allows users to build experiences and is accompanied by a tutorial.
Roblox, which said in 2020 that it will pay more than $250 million to developers working on its app, is offering tutorials on its developer page.