Digital Marketing Company Names

Markforged Names New Executive | SME Media

Markforged Names New Executive | SME Media
Written by publishing team

Markforged Corporation today announced the appointment of Andrew Haley to the position of Director of Marketing. He will be based at Markforged’s global headquarters in Watertown, Massachusetts, and will report directly to Shay Terme, Markforged’s president and CEO.

Hally brings 25 years of experience to this newly created role. Hally will oversee the entire marketing operations of the company from developing strategy and branding, to generating demand, through all aspects of product and corporate marketing and communications. He will work cross-functionally across the company to align and amplify marketing efforts with Markforged’s accelerated growth plans and objectives.

“The most interesting years early in my career brought together breakthroughs in hardware and software technology to accelerate 3D design and prototyping,” Haley said. “Today, the advancement of 3D printing into end-use parts promises to transform manufacturing across industries, with benefits not only for engineers and businesses but also for the environment and society. I am honored and delighted to join the team at Markforged to help realize this important vision.”

Hally joins Markforged from Bynder, the global leader in digital asset management, where he and his team as a CMO scale pipeline construction, creating client marketing and formal account-based marketing. Previously, he worked as Marketing Director at Allego, a leading provider of sales enablement platforms. He has also held marketing leadership positions at Casana, Bullhorn, Unica and SensAble Technologies, where he first experienced the transformative power of 3D printing. Haley holds a BA from Harvard University.

“Our team works every day with enthusiasm because we believe in the potential of The Digital Forge and how it can reinvent manufacturing,” said Terem. “We are excited to welcome Andrew to our team to help harness the enthusiasm to get this message across to all of our stakeholders. As an innovative leader with experience leading marketing teams for high-growth companies, Andrew will help us ensure Markforged and The Digital Forge are an important and thought-leading player in building the future of manufacturing. distributor.”

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