Las Vegas and San Diego – (work wire) – coordinator™the leading consumer brand in men’s lifestyle and creator of the male grooming category, and UFC®The world’s premier mixed martial arts organization, today announced a multi-year extension of their partnership, as MANSCAPED will continue to operate as the first ever organization. Official UFC Electric Trimmer. Partnership integrations and new enhancements have gone through a revamp to huge fan acclaim and will continue for the next three years.
“As one of our early partners in sports marketing, the UFC has been integral to helping MANSCAPED redefine sports sponsorship around the world,” said Paul Tran, MANSCAPED Founder and CEO. “UFC’s unparalleled platform has not only increased our brand visibility, but has played an important role in reaching our target demographics on a global scale, and during the formative years of our business.”
“The MANSCAPED team have been fantastic partners, and we are thrilled to continue our relationship with them,” said Grant Norris-Jones, Vice President of Global Partnerships, UFC. “Our sponsorship business has grown exponentially in the past few years, but innovations with innovative brands like MANSCAPED speak a lot about the value our partners see in continuing to align with the UFC to reach their customers.”
MANSCAPED will maintain a meaningful vision in front of the UFC’s global fan base of over 625 million people and over 178 million followers on social media. Includes signage placement on the world-famous octagon®including external horizontal bumpers for all pay-per-view events and Fight Night. MANSCAPED will also act as a sponsor for Rounds 4 and 5 of all UFC events. Additional elements of the partnership include in-place fan interactions, as well as in-stream integrations, including a “fighter description” feature during athlete strikes for all pay-per-view events, and activations across digital and social platforms for select events.
The extension follows the previous successful collaboration between UFC and MANSCAPED. In addition to sponsoring some of the biggest UFC events, including UFC Fight Island And UFC 264®: McGregor vs Poirier 3, MANSCAPED continues to work closely with many prominent UFC athletes such as former UFC featherweight champion Max Holloway, former UFC heavyweight champion Stipe Miocic, and UFC flyweight champion Brandon Moreno.
The first PPV fight of the year, MANSCAPED’s debut at the 2022 UFC, will bring UFC Heavyweight Champion and former MANSCAPED partner Frances Ngannou back to the Octagon on January 22, where he will face interim heavyweight champion Cyril Gein in the much-anticipated main tournament tag event. UFC® 270: NGANNOU vs. I won. This stacked card will also feature Moreno defending his flyweight championship against former flyweight champion Deiveson Figueiredo, as the two look to complete an epic treble.
“Working with the exceptional UFC team that began in 2019, we have recognized what it means to partner with an organization that has immediately and instinctively embraced the MANSCAPED brand,” said Joy Kovac, MANSCAPED Vice President of Marketing. “In addition to prominently featuring MANSCAPED during fight nights and events, this partnership has opened up many other impactful marketing opportunities for us within the coveted UFC network. We are constantly excited by our brand synergies and the new developments that come with this renewal.”
On November 23, 2021, MANSCAPED announced that it had entered into a definitive business combination agreement with Bright Lights Acquisition Corp (Nasdaq: BLTS) (“Bright Lights”). When the business combination closes, expected in the first quarter of 2022, the combined company will be named Manscaped Holdings, Inc. MANSCAPED intends to apply for the listing of the combined company’s common stock on the NASDAQ Stock Exchange under the new ticker symbol, “MAN”.
Founded by Paul Tran in 2016, MANSCAPED™ headquartered in San Diego, California is the global consumer lifestyle brand for men and the creator of the male grooming category trusted by more than four million men worldwide. The range of products includes a diverse range of premium tools, fixtures and accessories cleverly designed to introduce and enhance an entirely new men’s self-care routine. MANSCAPED offers one-stop-shop on manscaped.com and direct-to-consumer shipping in 38 countries, across the United States, Canada, Australia, New Zealand, the United Kingdom, the European Union, Norway, Switzerland, Singapore, South Africa, the United Arab Emirates, and Saudi Arabia. Select products and unique packages can also be found on Amazon with Prime and Pickup options available. The retail mode includes Target, Best Buy and Macy’s stores throughout the United States and Hairhouse locations in Australia. For more information visit the website or follow on Facebook, Instagram and Twitterand TikTok and YouTube.
UFC® It is the world’s premier mixed martial arts (MMA) organization, with over 625 million fans and 178 million followers on social media. The organization produces more than 40 live events annually in some of the most popular arenas around the world, while broadcasting nearly 900 million television homes across more than 175 countries. The list of UFC athletes includes the best MMA players in the world representing more than 75 countries. The organization’s digital offerings include UFC FIGHT PASS®One of the world’s leading combat sports streaming services. UFC is owned by Endeavor, the global entertainment, sports and content company, and is headquartered in Las Vegas, Nevada. For more information, visit UFC.com and follow UFC at Facebook.com/UFC, Twitter, Snapchat, Instagram and TikTok:UFC.
Additional information and where to find it
This press release relates to a proposed transaction between Bright Lights and MANSCAPED. This press release does not constitute an offer to sell or exchange, or a solicitation of an offer to buy or exchange, any securities, nor shall there be any sale of securities in any jurisdiction where such offer, sale or exchange would be unlawful prior to registration or qualification under the laws of securities of any such jurisdiction. In connection with the transactions described herein, Bright Lights or Bright Lights Parent Corp. intends to. Submit relevant materials to the Securities and Exchange Commission, including the registration statement on Form S-4, which will include the proxy statement/prospectus. This Power of Attorney/Prospectus will be sent to all Bright Lights shareholders. Bright Lights or Bright Lights Parent Corp. will also file other documents regarding proposed transactions with the Securities and Exchange Commission. Before making any decision to vote or invest, investors and holders of securities in Bright Lights are urged to read the registration statement, proxy statement/prospectus and all other relevant documents filed or to be filed with the Securities and Exchange Commission in connection with the proposed transactions as is. It becomes available because it will contain important information about the proposed transactions.
Investors and securities holders will be able to obtain free copies of the power of attorney statement/prospectus and all other relevant documents filed or to be submitted to the SEC by Bright Lights or Bright Lights Parent Corp. Through the website operated by the SEC at www. sec.gov or by sending a request to Bright Lights via email at email@example.com or calling 310-421-1472.
No offer or solicitation
This press release is not a representation or solicitation of a warrant, approval or authorization with respect to any securities or in connection with potential transactions and does not constitute an offer to sell or a solicitation of an offer to buy the securities of Bright Lights or MANSCAPED, nor shall there be any sale of any such securities securities in any state or jurisdiction in which such offer, solicitation or sale would be unlawful prior to registration or qualification under the securities laws of that state or jurisdiction. No offer of securities may be made except through a prospectus that meets the requirements of the Securities Act.
Participants in the bid
Bright Lights and MANSCAPED and their respective directors and executives may be considered, under the rules of the SEC, to be participating in the motion of agents of Bright Lights’ shareholders in connection with a business combination. Investors and security holders may obtain more detailed information regarding the names and interests in the business group of Bright Lights’ directors and officers of Bright Lights with the Securities and Exchange Commission, including Bright Lights’ annual report on Form 10-K for the fiscal year ended December 31. 2020 to the Securities and Exchange Commission on March 31, 2021. To the extent that Bright Lights’ holdings of securities have changed from the amounts in Bright Lights’ annual report on Form 10-K, such changes have been or will be reflected in the statements of changes in beneficial ownership in Form 4 filed with the Securities and Exchange Commission. Information regarding persons who, under SEC rules, are involved in a proxy application for Bright Lights shareholders in connection with a business combination will be specified in the proxy statement/prospectus provided as part of the registration statement on Form S-4 for the business combination, which the Company is expected to file Bright Lights Barnet Corp. with the Securities and Exchange Commission.
This press release is not a substitute for any registration statement or other document that Bright Lights or MANSCAPED may submit to the SEC in connection with the business combination. Investors and security holders are urged to read carefully the documents filed with the SEC and in their entire collection as they become available as they will contain important information. Investors and stockholders can obtain free copies of other documents filed with the Securities and Exchange Commission by Bright Lights through the website maintained by the Securities and Exchange Commission at www.sec.gov. An investment in any securities described herein has not been approved or refused by the SEC or any other regulatory body or no authority has been passed or endorsed the merits of the offer or the accuracy or suitability of the information. Any dissenting representation is a criminal offence.
Caution regarding forward-looking statements
Certain statements in this press release are not historical facts but are forward-looking statements for purposes of the safe harbor provisions under the United States Securities Litigation Reform Act of 1995. Forward-looking statements are generally accompanied by words such as “believe,” “may,” “will,” “estimate” , “continue”, “expect”, “intend”, “expect”, “should”, “will”, “plan”, “anticipate”, “potential”, “seem”, “seek”, “future”, “look” futuristic” and similar expressions that predict or indicate future events or trends or that are not statements of historical matters, but the absence of these words does not mean that the statement is not forward-looking. These forward-looking statements include, but are not limited to, statements regarding estimates and expectations of financial and other performance measures and projections of market opportunities. These statements are based on various assumptions, whether or not identified in this press release, and on MANSCAPED management’s current expectations and are not projections of actual performance. There may be additional risks that neither Bright Lights nor MANSCAPED are currently aware of or that Bright Lights and MANSCAPED currently believe are immaterial that could also cause actual results to differ from those in the forward-looking statements. In addition, forward-looking statements reflect Bright Lights and MANSCAPED’s expectations, plans or predictions of future events and opinions as of the date of this press release. Bright Lights and MANSCAPED anticipate that subsequent events and developments will change the ratings of Bright Lights and MANSCAPED. However, while Bright Lights and MANSCAPED may elect to update these forward-looking statements at some time in the future, Bright Lights and MANSCAPED specifically disclaim any obligation to do so. These forward-looking statements should not be relied upon as representing Bright Lights’ and MANSCAPED ratings as of any date later than the date of this press release. Accordingly, undue reliance should not be placed on forward-looking statements.