sleep products and Accessories supplier Malouf, based in Logan, Utah, has restructured the marketing team by naming Ashley Willis as the new brand manager. She was previously the Social Media Manager. In her new role, she works directly with Scott Carr, Director of Marketing.
Willes has been with Malouf for three years and previously focused on digital marketing, including social media, for the home furnishings company. She also has experience in retail, technology sales, and consumer insights, and previously ran a well-known consumer apparel and furniture brand.
Now, Willes leads Malouf’s brand strategy and oversees the marketing team, including email, content, and digital specialists. As one of her main responsibilities, Willes collaborates with the company’s creative departments to create marketing materials (e-books, videos, banners, etc.)
“Ashley is a great asset to our team and has years of experience in the sales and furniture industries,” said Carr. “Her leadership and organization will allow us to continue to provide high-level support to all of our partners. Ashley will also play a key role in expanding the Malouf brand.”
Willis added, “I am excited to be in this new position and am thrilled with the growth of the company and the next destination we are heading to. At Maalouf, we value every partnership, and can’t wait to work closely with clients and help them achieve their goals.”