“Customer communications” also rose sharply in mid-December, according to intent data
– Michael McClaren, CEO of Merkle B2B
NEW YORK, NY, US, Jan. 10, 2022 / EINPresswire.com/ — With the holiday season in full swing, “mail order” has been steadily rising since early November, as measured by Bombora Company Surge®. This method, also known as direct marketing, involves selling products and services directly to the public rather than through retailers.
In recent years we’ve seen a huge rise in direct to consumer (DTC) marketing, virtually eliminating the need for physical retail stores. Many DTC brands have always relied on digital marketing strategies built in order to meaningfully connect with their audiences. Now, DTC brands are constantly expanding beyond digital advertising, and are turning to mail programs to drive commerce growth and boost customer loyalty.
“Customer communications” also rose sharply in mid-December, according to intent data. In this usage, the term refers to a converging group of information technology (IT) solutions that help companies achieve their goals by providing tools to enhance the way they communicate with their customers.
We now know that a customer centric strategy is more likely to work. Grand View Research forecasts 17.5% annual growth for the global customer experience management market from 2021 to 2028.
The growing importance of understanding buyer preferences, behavior and expectations, in response to the increasing use of digital channels to communicate and enable sales, is something modern organizations must master to achieve customer centralization across operations and market visibility.
— By Michael McClaren, CEO of Merkle B2B
This column first appeared on MediaPost:
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