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Limestone Boat Company names new director of marketing

Limestone Boat Company names new director of marketing
Written by publishing team

Limestone Boat Company – owner and builder of Aquasport Boats, Limestone Boats and Boca Bay Boats – recently appointed Keith McDevitt as Marketing Director.

McDevitt comes to The Limestone Boat Company with over 25 years of experience in marketing and advertising. He has held senior leadership positions at agencies such as Dentsu, Ogilvy, McCann and Innocean Worldwide. In addition, McDevitt has extensive experience in luxury car brands with brands such as Lexus, Jaguar, Cadillac, Genesis, Lincoln and Infiniti. McDevitt’s focus while working with these luxury brands has been on dealership and retail marketing while additionally helping with other well-known brands including Toyota, Nissan, Hyundai, Ford, GMC, XM Satellite Radio and Canadian Black Book.

McDevitt’s previous experience includes working as Director of Marketing and Customer Experience at Downtown Automotive Group as well as Professor of CRM and Digital Marketing at Business School of Canada at Georgian College.

“We are very excited to welcome Keith to the team here at Limestone Bot Company,” said Scott Hanson, CEO of Limestone Boat Company. “With the recent expansion of our company, I have created the opportunity to appoint a Marketing Director to take the lead for the Limestone Boat Company and its associated brands. Keith brings years of experience and expertise to the table, and we are confident that we have found the right person to help grow and advance not only the Limestone Boat Company, But also Limestone Boats, Aquasport Boats, and Boca Bay Boats.”

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