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KKCG’s ARICOMA Group Acquires Ad Tech and Martech Development

KKCG’s ARICOMA Group Acquires Ad Tech and Martech Development
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The Arecoma Group continues to implement its expansion strategy, as it has acquired the Polish software development company Clearcode. The company specializes in the development of personalized ad technology and the development of the martech platform, and has worked with many high-profile ad technology companies, agencies, publishers, and global media companies. Arcoma Group, a Europe-wide IT services startup backed by KKCG, will acquire Clearcode to enter the booming advertising and marketing technology market.

Acquiring Clearcode is a major step for the ARICOMA Group, and it fits perfectly with our plans to expand into new and dynamic markets across Europe. Poland represents one of the largest markets in Central Eastern Europe and Clearcode has a great position here,” says Ludovic Gaudé, Head of Custom Software Development Operations at ARICOMA Digital, part of the ARICOMA Group.

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“We are delighted to join the ARICOMA Group. This acquisition will further advance our growth plans over the next few years. Being part of the ARICOMA Group means more business opportunities for Clearcode and faster expansion into new markets and industries,” says Piotr Banaszczyk, CEO of Clearcode. “.

“The decision to acquire the ARICOMA Group was a clear one for us. The many synergies between Clearcode and the ARICOMA Group were one of the main areas that attracted us,” adds Piotr Banaszczyk.

“As a software development company specializing in advertising and technology, we are one of the few companies with the experience and knowledge to design and build the complex technology that supports automated advertising and digital marketing. With this acquisition, we are confident that we will quickly become the number one company in The field of advertising technology and military technology development in Europe and the United States,” explains Thomas Chmielowski, Director of Operations at Clearcode.

“The new contacts that we will form as part of the ARICOMA group will allow us to offer more services to our customers, particularly in terms of data processing, data science and machine learning, which are playing an increasingly larger role in automated advertising and digital marketing,” adds Tomasz Chmielewski.

The agreement between Clearcode and the ARICOMA Group has been completed, with a 100% stake in Clearcode now belonging to the ARICOMA Group. Representatives of the Warsaw Equity Group (which owns a 22% stake in Clearcode) also contributed to the negotiations, along with representatives of the ARICOMA Group. Selling price has not been disclosed.

With 100 Clearcode specialists, the ARICOMA group will consist of 10 companies, with a consolidated turnover of more than 340 million euros and more than 3,000 employees.

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