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Kimberly-Clarke names long-time marketer Rahul Asthana MD of Malaysia office

Rahul Asthana
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Kimberly Clark has appointed Rahul Astana as its Managing Director in Malaysia. Asthana (pictured) previously held the role of shift officer in the Asia Pacific region for nine months. Astana said in his turn A + M He will be responsible for leading the responsibility of leading and accelerating first-class growth across the Kimberly-Clark family of brands. These brands include Kotex, Huggies, Kleenex, and Scott. Astana has been working with Kimberly Clark for over eight years

With over 20 years of hands-on experience under his belt, Asthana is an experienced brand and business builder. Previously Astana also worked with Procter and Gamble in October 2003 as the Asia Pacific Regional Brand Manager for Head and Shoulders. He held the position for over three years before taking the position of Regional Brand Manager in the development of new hair care business for a year.

In April 2008, Astana continued to take the position of regional director of the brand, but for Olay Asia. As Regional Brand Manager for Olay Asia, Asthana led a team of eight in Singapore to deliver strategy, communication and brand management implementation in the region in the skincare space. According to his LinkedIn, Asthana was also responsible for the operational delivery of the skincare markets in Malaysia.

After Procter and Gamble, Asthana led the role of Regional Marketing Director at Kimberly-Clarke. In 2014, Asthana moved on to take on the role of Senior Regional Marketing Director in the Asia Pacific region for Baby & Child Care, e-commerce, and digital for nearly four years. Asthana then moved to Sydney in March 2017 and was responsible for planning and executing the segment’s business to achieve net sales, operating profit and market share growth across the brand’s consumers, his LinkedIn said.

When asked what a marketer could bring to the role of managing director, Astana said a + m, “After 20 years of accumulated experience in marketing, I’ve learned how important it is to keep the consumer at the center of any decision that is made.”

“At Kimberly-Clark, we believe that by keeping consumers at the center of our decision-making process, it will enable the company to achieve success in its business,” Astana said.

Meanwhile, in August last year, Zena Arnold, Kimberly Clark’s chief marketing officer, was one of the individuals featured in the Spotify Advertising campaign, A Song for Every CMO. The campaign honored chief marketing executives from well-known brands. The songs covered a range of styles, ranging from rap and pop music from the 1990s to alternative rock. According to Spotify, this was the first album to be dropped with more CMO songs coming out in the following months. For Kimberly-Clark’s Arnold, the song sang about how the brand became “in our bathrooms and in our hearts.”

Related articles:
Spotify composes songs to honor the marketing managers of Kimberly-Clark, Frito-Lay, and others

Mark Khoo, Director of Digital Marketing and E-Commerce at RWS, has joined KCC


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