Orlando, Florida, Jan. 14, 2022 (Globe Newswire) – IZEA Worldwide, Inc. (NASDAQ: IZEA), the premier provider of influencer marketing technologies, data, and services to the world’s leading brands, today launched its latest research initiative, Influencing the Metaverse, today. The US Consumer Study examines how social media influencers are leading the way into virtual worlds.
The new report is available for free download here: izea.com/influencing-the-metaverse/
The study was conducted by IZEA on November 17-18, 2021. The results are based on the responses of 1,034 Internet users in the United States between the ages of 18 and 60. The report is the first in a series of research studies focusing on the key roles of influencers in embracing new trends, technologies, and platforms in and around the metaverse.
Key Insights for Influencers and Metaverse:
- 60% of social media influencers see themselves as creators in virtual worlds.
- 72% say they are considering or already making money in the metaverse.
- 85% of them have played virtual world games like Minecraft and Fortnite.
Key insights into consumer adoption of the Metaverse:
- Top activities for those looking to participate in the metaverse include gaming (68%), aerobics (53%), and media watching (48%).
- When asked what prevents consumers from joining the metaverse, 20% said they are waiting for virtual reality (VR) technology to become affordable and 12% are waiting for VR technology to improve.
- 66% of consumers looking to join the metaverse expect to purchase a VR device in the next three years.
Key Insights for Brand Sponsorship in Metaverse:
- 90% of influencers and 72% of social media users support brand sponsorship in virtual world games.
- 73% of respondents who played virtual world games experienced sponsorship in those games, and 42.2% remember brand names.
- Respondents named Chipotle, Coca-Cola, Clorox, Google, Marvel, Cartoon Network, Nike, Red Bull, Skillshare and Skittles as brands they saw in the metaverse.
Key insights for the brands building the Metaverse:
- 15% of social media influencers and 6% of social media users surveyed own VR devices.
- Among consumers surveyed who already own virtual reality devices, 50% own a PlayStation VR, and 48% own an Oculus (Meta) Quest 2.
- Consumers rate Apple, Amazon, Facebook, Microsoft, and Sony as the brands they believe will build the most compelling virtual reality experiences in the future.
“We believe the future of virtual worlds is as vast as the web itself, and will fundamentally change the brand’s collaboration and how it is implemented,” said Ted Murphy, founder and CEO of IZEA. “Our research shows that influencers are the first to adopt these new platforms and share our excitement about opportunities in the rapidly evolving metaverse. IZEA has already implemented metaverse collaborations with clients and expects this trend to accelerate as adoption spreads.”
If you are interested in partnering with a brand or influencer, visit izea.com.
All product names, logos and trademarks are the intellectual property of their respective owners. All company, product and service names used in this press release are for identification purposes only. Use of these names, logos and trademarks does not imply endorsement or partnership.
IZEA Worldwide, Inc. (“IZEA”) is a marketing technology company that provides professional software and services that enable brands to collaborate and engage with the full range of today’s top social influencers and content creators. The company acts as a champion of the growing creative economy, enabling individuals to monetize content, creativity, and impact. IZEA launched the industry’s first influencer marketing platform in 2006 and since then has facilitated nearly 4 million transactions between online buyers and sellers. Leading brands and agencies collaborate with IZEA to increase digital engagement, diversify the brand’s voice, expand content production, and increase measurable ROI.
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