New YorkAnd January 4, 2022 /PRNewswire/ — Integral Ad Science (Nasdaq: IAS), the global leader in digital media quality, today announced that it has acquired Context, a Paris– A digital content based rating company. Artificial Intelligence (AI) technology in context provides image and video classification across various digital media including social media platforms and Connected Television (CTV). The acquisition is based on the current, market-leading IAS rating for media and context targeting capabilities. The integration of Context technology will enable IAS marketing partners to identify brand-appropriate content beyond standard frameworks and precisely target context. Additionally, the acquisition continues IAS’ commitment to innovation globally by adding teams of engineers, data scientists, and data analysts based in France And Poland.
“Marketers need sophisticated solutions to target context and avoid solutions that provide accuracy and flexibility, especially as the industry transitions to a cookie-free world,” he said. Lisa UtzschneiderCEO of IAS Corporation. “Contextual acquisition builds on our existing capabilities and accelerates our product roadmap, particularly in video categorization for social media and CTV applications. It also enhances our vision in providing customized solutions to our clients. I would like to welcome Jack HebraCEO, along with the impressive Context team for IAS”.
Since 2016, Context has served the video industry as a leading technology for AI-based multimedia recognition and classification. Context technology will be integrated into the IAS Context Control Suite for fit and context targeting solutions.
“We are pleased to join IAS to further enhance its market-leading content targeting and rating capabilities,” he said. Jack Hebra, CEO of Context. “Our technology is designed to provide critical insights to help marketers improve their campaigns, and we look forward to realizing the full potential of Context as part of IAS.”
About Integral Ad Science
Integral Ad Science (IAS) is a global leader in quality digital media. IAS makes every impression count, ensuring that ads can be served by real people, in safe and appropriate environments, activating contextual targeting, and optimizing the supply path. Our mission is to be the global standard for trust and transparency in quality digital media for the world’s leading brands, publishers and platforms. We do this through data-driven technologies with actionable real-time signals and insights. Founded in 2009 and headquartered New YorkIAS works with thousands of major advertisers and premium publishers around the world. For more information, visit Integralads.com.
Context (formerly Reminiz) is a cutting edge video understanding technology dedicated to helping the media industry better tackle content categorization and monetization.
Context serves the video industry as a leading AI for image and video classification and a fully automated solution that indexes and categorizes videos at scale.
Based on proprietary algorithms, Context is a unique turnkey video solution with full video understanding capabilities, empowering the entire industry, from advertisers to publishers.
This press release includes “forward-looking statements,” including the expected benefits and benefits of acquiring IAS’s offerings and business. Forward-looking statements are subject to known and unknown risks and uncertainties, many of which may be outside the control of the IAS. The forward-looking information provided in this press release is not a guarantee of future events, and that actual events may differ materially from those created or suggested by the forward-looking information contained in this press release. In addition, forward-looking statements may generally be identified through the use of forward-looking terms such as “may,” “plan,” “seek,” “will,” “expect,” “intend,” “estimate,” “expect,” “believe,” or “believe.” continue” or deny it or variations therein or similar terms. Any forward-looking information presented here is provided only as of the date of this press release, and IAS undertakes no obligation to update or revise any forward-looking information to reflect changes in assumptions, the occurrence of unforeseen events, or otherwise.
SOURCE Integral Ad Science (IAS)