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IAB Expands Diversity, Equity, Inclusion Initiatives with Launch of First Digital Media Apprenticeship Program

IAB Expands Diversity, Equity, Inclusion Initiatives with Launch of First Digital Media Apprenticeship Program
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New YorkAnd December 8, 2021 /PRNewswire/ — The Interactive Advertising Bureau (IAB), the consortium of digital media and business marketing, today announced the launch of the first digital media professional training program in the United States. IAB Acceleration: Professional Training for Digital Mediain partnership with American Apprenticeships (AAW), will address diversity in the workforce across the industry and enable employers to recruit qualified talent in advertising technology, digital media and marketing. The program will start January 2022 With Experian and Media to Interactive As the first participating companies to offer professional training for data analyst positions.

as More than half of Americans Anticipating a new job search within the next 12 months and as companies still struggle to recruit and retain employees, IAB is proactively creating industry-wide solutions to help organizations meet their talent needs. IAB . Acceleration Fitting with the larger Diversity and Inclusion Justice Initiative (DEI), Institute of Inclusion IAB, which was launched at the beginning of this year with the goal of helping the digital media ecosystem bridge opportunity gaps, put diverse talent into professional careers, and transform the representation of future leadership.

To lead these efforts, IAB has hired Jessalyn L As Vice President of Member Development and Diversity, who will report to Sheryl GoldsteinEVP Member Engagement and Development, IAB. Lamm will work closely with internal stakeholders, members, and suppliers to deliver public and enterprise IAB programs that meet the professional development needs and DEI challenges of the industry.

The Digital Media Professional Internship Program is open to all organizations to participate in and will make it easier for companies of all sizes to make an immediate impact. Top brands, agencies and publishers across the country will undergo an intensive year-round on-the-job training program that will build the skills and competencies needed to do the jobs of today and tomorrow.

“We are committed to making a tangible impact on our industry representation and the future of leadership,” Lam said. “With the launch of IAB . AccelerationWe are providing members with the opportunity to create a more diverse talent force across the industry that will help us reach the future of digital advertising.”

Prior to joining IAB, Lamm was the Director of the Precision Marketing Academy at TBWA Worldwide, where she was responsible for leading a global employee training program for Nissan’s internal teams and dealerships. Previously she worked for the American Association of Advertising Agencies (4A’s), where she consulted with partners and agency HR leaders to help them develop their talent from entry-level to executive level across various trainings.

She is also the co-founder of Asians in advertising, a community focused on creating opportunities for Asians and advancing them to higher leadership positions. Recognized as 2021 3% Nancy Hill Laureate, 2018 Ad Club of NY, i’mPART Women’s Fellow, 2016 ADCOLOR Futures, 2015 Ad Club of NY Rising Star, 2012 run by Education Loan Recipient.

“Jessaline is a seasoned learning and development leader, DEI champion, and mentor with more than ten years of experience in L&D, DEI, marketing, partnerships, business development, and consulting,” Goldstein said. “Jesalyn’s desire to nurture cultures of learning and empower people to thrive and reach their potential is an excellent asset to leading the IAB’s mission to help shape a more inclusive digital advertising industry.”

For more information about IAB Acceleration: Professional Training for Digital Media: click here.

About IAB
The Interactive Advertising Desk empowers the media and marketing industries to thrive in the digital economy. Its membership includes more than 650 leading media companies, brands and technology companies responsible for selling, delivering, and improving digital advertising marketing campaigns. The trade group conducts critical research on interactive advertising, while also educating brands, agencies, and the broader business community about the importance of digital marketing. In conjunction with IAB Tech Lab, IAB develops standards and technology solutions. IAB is committed to professional development and upgrading of knowledge, skills, experience and workforce diversity across the industry. Through the work of the Office of Public Policy in Washington DCThe Trade Association advocates for its members and promotes the value of the interactive advertising industry to lawmakers and policy makers. Founded in 1996, IAB is headquartered in New York City.

SOURCE Interactive Advertising Bureau (IAB)


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