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How brands and ad agencies are handling COVID surge

How brands and ad agencies are handling COVID surge
Written by publishing team

7:45 a.m. ET

3AF and Ad Council collaborate on vaccination campaign

The Asian American Advertising Federation and the Advertising Council collaborated on a vaccination awareness campaign targeting Asian Americans. Ads will be displayed in English, Korean, Filipino/Tagalog, Hindi, Cantonese and Mandarin. Spots direct viewers to information about vaccines including eligibility, efficacy, safety, and where to get the vaccination. Media placements include Crossings TV, The Filipino Channel, The Filipino Press, iTalkBB, On Demand Korea, Sky Link TV, KTSF-TV and Zee TV.

“At 3AF, we believe in the power of Asian American media. They are an important channel for our Asian American community. They know the best way to reach their viewers, listeners, subscribers and readers,” said Indrajit Majumdar, President of 3AF, in a statement.

Watch ads here.

– E.J. Schultz

01 September 2021

4:55 p.m. ET

Top Gun . has been grounded

Paramount has delayed the “Top Gun” sequel until next year. Top Gun: Maverick was expected on November 19, but is now scheduled for May 27, 2022, according to Bloomberg. Several other films have also changed, including “Mission: Impossible 7”, “Forever Jackass” and “Ghostbusters: Afterlife”. Film studios are still grappling with the challenges of the Delta variable, from having a crowded set to movie-goers comfortably seated in theaters. The industry does not expect a broader comeback until next year.

– Erica Wells

2:05 PM ET

Announcement week issues vaccination authorization

Advertising Week in New York has turned mixed. The event, which runs October 18-21 at Hudson Yards, announced specific health protocols for parts of the week. In particular, all attendees, including speakers and staff, will be required to show proof of vaccination. More specific details about site safety protocols will be emailed to ticket holders and the press prior to the event, including updates on the event’s website.

– Brian Bonilla

August 24, 2021

1:05 PM ET

ANA expects to prescribe vaccinations in “Masters in Marketing”

The Association of National Advertisers is expected to request vaccinations to attend in person at its biggest event of the year, “Masters of Marketing,” scheduled for October 8-9 in Orlando at the Rosen Shingle Creek Resort. The event will be available approx. An email sent on Monday announcing the event included a link to safety protocols stating that vaccinations would not be required. But the trade group is now leaning toward ordering vaccinations, according to a representative who noted that final plans are still being formulated. The decision comes as Florida continues to deal with a wave of COVID cases that have overwhelmed health care facilities.

– E.J. Schultz

8:44 a.m. ET

CVS and Chevron implement vaccine mandates

CVS Health and Chevron said they will order vaccinations for some employees, according to the New York Times and The Wall Street Journal. CVS pharmacists will have until November 30 for a full vaccination, while other employees who handle patients and all company employees have until October 31 to comply. The mandate will affect about 100,000 according to the company. The mandate for the Chevron vaccine will be for employees who travel internationally and expatriates, those working overseas in the Gulf of Mexico, and some onshore support staff. Employees in the Gulf of Mexico need to be vaccinated by November 1, but the company did not have a schedule for other employees. Chevron is the second largest oil and gas producer in the United States. After ExxonMobil, the first major oil producer in the United States to announce a vaccine demand.

Erica Willis

August 20 2021

11:05 AM ET

Among the public issuing a vaccine mandate

Interpublic will require employees to provide evidence of vaccination, or a negative result from a test taken within 72 hours, at offices in the United States and other markets where vaccines and tests are readily available, CEO Philip Krakowski wrote in a Linkedin memo to his employees, titled “Going Forward”. together”. An IPG spokesperson told Ad Age in the event of an emergency, such as an unplanned meeting with a client, where an unvaccinated employee does not have time to take a test 72 hours in advance, a quick test will suffice.

The policy will be implemented “in the coming weeks,” he said, adding that the holding company is “preparing to implement flexible working arrangements.” Regardless of local regulations, masks will be required in public places within offices “until there is more clarity on the state of the health situation.” An IPG spokesperson confirmed that IPG is still considering requiring employees of its US offices to return to their original office within commuting distance by mid-September, but those plans and actual dates for returning to the office may be delayed. Company employees include IPG’s executive leadership team and central IPG resources such as investor relations, legal affairs, payroll, corporate communications, and accounting.

– Brian Bonilla

11:15 a.m. ET

VidCon cancels its annual conference

VidCon has decided to cancel this year’s conference, which is popular with creators, their young fans, and brands looking to sponsor and work with them. The Viacom International-owned event, which was scheduled to take place October 21-24 in Anaheim, California was set to be in its eleventh year and was sponsored by TikTok for the first time, taking the title from YouTube. Senior executives from YouTube, Facebook, Pinterest, Community, TikTok and Chipotle are scheduled to be introduced.

“Unfortunately, the recent growth of COVID-19 cases – which puts our youngest fans at increased risk – combined with the development of health and safety mandates, prevents us from hosting the inclusive event we all love so much,” the conference said in a press release. . All ticket holders will be transported to next year’s event, which VidCon says will take place June 22-25 at the Anaheim Convention Center next summer. They can also choose to request a full refund until June 3, 2022.

—Elise Living

August 18, 2021

3:30 p.m. Eastern time

Fox News Media staff asked to confirm vaccination status and wear masks

Tucker Carson and many of his fellow Fox News speakers may find themselves between a rock and a hard place as their employer begins implementing mandates for mask and vaccines that reflect the same public health rules they have been publicly attacking for months. In an internal memo dated August 17 and posted on Twitter by attorney Tristan Snell, the company wrote that in light of the increasing cases and the importance of the delta variable, all employees should immediately upload their vaccination status to the Workday office management platform, with the “Select Essential Staff” now required to submit For a weekly COVID-19 test at the network’s offices in New York. The notice details a new daily screening process for in-person workers and a new rule requiring masks in “small, limited settings” such as control rooms, though masks will generally remain optional for fully vaccinated Fox News employees.

—Ethan Jacob Kraft

12:01 a.m. ET

Pope star in pro-immunization ad

The Ad Council had no shortage of high-profile names to help get the word out about the COVID-19 vaccine. Public service announcements from the vaccine education initiative, It’s Up to You, have benefited from the influence of past presidents, first ladies, actors, athletes, music stars (including Willie Nelson) and more. Now, the latest announcement goes to the Vatican.

Representing the organization’s first ever campaign created and distributed to a global audience, the new site features Pope Francis, joined by six cardinals and archbishops from North, Central and South America. They remind viewers in English, Spanish and Portuguese of the safety, efficacy and ability to save lives of the coronavirus vaccines.

The site continues to push the Advertising Board to speak to communities disproportionately affected by COVID-19. Created in partnership with the Vatican Department of Integrated Human Development. Landia and Big Star were behind the production, while the overall campaign platform was created by Pereira & O’Dell.

– Anne Kristen Diaz

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