Orlando – The Healthy Family Project has appointed Tracy Shaw as Director of Digital Marketing. You will oversee content strategy, website SEO, digital partnerships, and email marketing.
With over 15 years of experience in digital marketing, Shaw brings a wealth of health knowledge about food brand partnership, content development, and merchandising from her experience as the author of FoodWineSunshine.com.
Shaw worked as an influence partner on the Healthy Family Project for seven years through its Food Wine And Sunshine website becoming aware of the brand and message by promoting recipe inspiration and development for Publix’s in-store marketing campaign as well as Healthy Family Project’s Your Lunch Program and Your Mission to Nutrition.
“Over the past seven years, we have consistently been impressed by Tracy’s passion for the mission of The Healthy Family Project and her partners and her general dedication to educating consumers on the farm for the branching process,” said Trish James, Vice President of Healthy Family Project. “Her extensive knowledge in the digital space will undoubtedly provide a world of value to the Healthy Family project as well as our brand partners.”
Shaw is finalizing her eCornell nutrition certification and serves as an ambassador for Feeding Tampa Bay, Feeding America’s food bank.