Digital Marketing Company Names

Gucci Parent Company Names iProspect Global Media Partner

Gucci Parent Company Names iProspect Global Media Partner
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Kering, the parent company behind luxury brands such as Gucci, Saint Laurent, Balenciaga, Alexander McQueen, and others, has named Dentu’s iProspect its global registered media agency.

iProspect will handle all media planning and purchasing across the 42 markets where Kering has a media presence. The agency will take over media duties in the first quarter of next year.

Dentsu declined to reveal how much media spending iProspect will manage for Kering, but from July 2020 through July 2021, Comvergence estimates nearly $150 million in spending, and Kering’s estimated US digital spending is an additional $19.7 million.

The announcement follows a rapid four-month media review process led by R3. Kering sought and found a smart and light agency partner on iProspect.

Kering said in a statement that she loves iProspect’s digital capabilities and data-driven approach.

“Strengthening our strong partnership with Kering is an amazing win for iProspect, and one that is propelling our current relationship to a global stage. As a comprehensive agency, with the full spectrum of brands and performance media, our passionate team looks forward to working with one of the most innovative, digitally driven luxury brands out there. on the data of the world,” Amanda Morrissey, head of global branding at iProspect, said in a statement.

In March, Dentsu relaunched iProspect after merging the digital agency with media agency Vizeum. This year, iProspect’s notable wins included LinkedIn.

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