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Google’s Pixel 6 issues are causing a crisis of trust

Google's Pixel 6 issues are causing a crisis of trust
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Google’s Pixel 6 is an excellent smartphone, and one of the best smartphones Google has ever made. It fixes issues we’ve seen with older pixels, from old, weak hardware to boring designs. All things considered, it’s great – and our reviews say so. Meanwhile, the Pixel 6 and Pixel 6 Pro have come under fire from critics and fans alike since its release. On the r/GooglePixel subreddit, there are many who would resent the idea of ​​someone having a good experience with the Pixel 6, while notable reviewers like Marques Brownlee (MKBHD) backed up.

From where I sit, that’s not to say the Pixel 6 is a bad phone — reviews say just as much, my personal experience is consistent, and my colleague Andy Boxall provides a thoughtful look at the problem from a user’s perspective. It’s a very good phone, and it does what it says it’s supposed to do, with very few complaints on my part.

Google Pixel 6. Andy Boxall / Digital Trends

It’s certainly possible that Google has widespread quality control issues, but that’s not something I’ve seen firsthand (according to accounts, my Pixel 6 review units have been fine)” Avi Greengart of Techsponential told Digital Trends by email. . However, even if the Pixel 6 is bulletproof, it will still have to deal with a market that is heavily dependent on Apple and Samsung and, in Europe, inundated with low-cost competition from Chinese brands.

But it is also that these bugs – network problems and prominent battery drain – do exist and have been documented by a growing number of reviewers and users. This will work against Google if it is not dealt with soon.

Updates can still change things

Under-display fingerprint scanner for Google Pixel 6.
Andy Boxall / Digital Trends

It’s not just Pixel phones that are having a hard time, but Android 12 phones in general. The Verge attributes this to a combination of the new platform and tight deadlines that engineers face. They might be right – we already know Google is working on Android 12L and Android 13 as we speak.

The company’s December update, which was purported to fix many of these issues, now has an initial release date of January 17th. Sure, it might not have the best word of mouth coverage right now, but Google is usually good at getting rid of bug fixes that cause squash problems. Most of the Pixel 6 issues at the moment are software related.

The Pixel 6 is still an important phone for the ambitions of Google’s hardware and Android as a whole in many ways. The company knows that it can’t just push renewal after renewal before every flowery ad starts showing up — as we’ve seen with its forays into messaging apps. If Google can smooth out those rough edges soon and spread a message that resonates with customers — both those who are fine and those who are feeling overwhelmed — it still has a chance to change the public perception about the Pixel 6 and Pixel 6 Pro.

“It is still too early to say how consumers (or not!) accepted the device because it was on sale for so short a time,” Marta Pinto, Senior Director of Research at IDC told Digital Trends by email.[The] The Pixel 6 series is a leap from the previous Google Pixel versions and not just another update. It breaks the past in terms of design, but also in terms of components, and opens the door to a whole new future for Google Pixel devices. That being said, for being the first of its kind “true” flagship, it is a learning device in many ways: not only in terms of customer acceptance, but also in terms of marketing and product positioning, given that Google is now aiming to compete with different players such as OnePlus, Samsung or Apple, and this takes the game to a different level. “

It’s not just about Google’s appearance in the game. According to Pinto, the manufacturer that makes the Pixel 6 a win will help its carrier partners, all of whom would be happy to see a new option in the high-end market to break up the Apple/Samsung duopoly. If successful, there may be second-order effects.

For example, opting for a Pixel 6 processor will free up Qualcomm’s chips for other Android brands and help avoid a chip shortage that occurred last year. “Even if this first ‘real’ flagship from Google isn’t a huge hit, it’s certainly a new era for Pixel hardware, and there will be no turning back: new features won’t be scaled back, innovation is on the move and won’t be undone. It will come back,” Pinto added. to marketing and the ongoing work of Google and partners to bring this new device to consumers.”

Much Ado About Nothing?

It is worth emphasizing once again that I personally bought a Pixel 6, and it is Fine. There are some minor glitches, and the battery isn’t excellent, but it’s still fine when not under stress. The same is true for my fellow Pixels, as it is for other people if you check out the comment sections and Pixel subreddits. For many people, the Pixel 6 and Pixel 6 Pro are great devices that they are happy to use. Unhappy people tend to make the loudest noise, after all. But if Google does its job well with the next update and saves the Pixel 6 from its bad reputation, the only way you’ll know it worked is if you don’t hear anything at all.

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