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Genpact Expands Its Experience Business, Rightpoint, with the Acquisition of Hoodoo Digital

Genpact Expands Its Experience Business, Rightpoint, with the Acquisition of Hoodoo Digital
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New YorkAnd January 4, 2022 /PRNewswire/ — Genpact (NYSE:G), a global professional services firm focused on achieving digital transformation, today announced the expansion of its business, Rightpoint, with the acquisition of Hoodoo Digital, a digital experience consulting firm with deep expertise in Adobe Solution.

The acquisition reinforces Genpact’s strategy of integrating expertise and the innovation process to help customers drive end-to-end digital transformation and win in the growing experience economy. This is the latest in a series of investments that Genpact has made over the past five years — including its acquisition of Rightpoint in 2019 — to build world-class expertise to help its global clients achieve a meaningful transformation that puts people at the center — from employees to customers and consumers.

Hoodoo Digital has deep experience creating innovative customer experiences for leading companies in many industries and is an Adobe Solution Partner at the platinum level. The acquisition expands Rightpoint’s capabilities to help customers manage content, commerce, and marketing across the enterprise, resulting in smarter insights and greater strategic impact.

“Today’s companies need flexible, experience-centric processes that can rapidly extract data to deliver actionable insights to compete in a digital world of ever-evolving business models,” he said. Katie SteinChief Strategy Officer and Global Business Leader, Enterprise Services, Genpact. “Combining Rightpoint’s tremendous expertise with Hoodoo Digital’s deep knowledge of Adobe solutions will allow our customers to accelerate their customer experience transformations to drive growth.”

Hoodoo Digital’s expertise with Adobe Experience Manager and other Adobe applications adds to Rightpoint’s existing capabilities to provide customers with a comprehensive solution that seamlessly integrates digital content, e-commerce, data analytics, and marketing operations. Adobe cites Adobe Experience Cloud applications as its biggest market opportunity, with a total routable market 110 billion dollars in 2024.(1)

“Adopting a connected data and content ecosystem is the key to creating the best experiences, both for customers and employees,” he said. Ron Shamma, CEO of Rightpoint. “Hoodoo Digital’s in-depth knowledge of Adobe solutions is a critical opening to cement Rightpoint’s leadership in delivering superior experience-led transformation. “

Hoodoo Digital is headquartered in Salt Lake City, Utah It was founded in 2017 by digital strategists with decades of experience successfully driving user experience, digital marketing and design solutions for clients.

“Hoodoo Digital and Rightpoint share a common vision to enable businesses to deliver the best possible experiences to their customers,” he said. Andy Wakefield, co-founder of Hoodoo Digital. “Bringing our teams together expands our design and strategy capabilities and provides an amazing pool of talent to co-design winning solutions that drive revenue growth for our clients.”

With the acquisition, Rightpoint became a platinum partner in the Adobe Solution Partner Program. Platinum Partners are a select group of regional companies that have a higher rating in a particular geographic area than Adobe. Platinum Partners develop specialized Adobe practices across many Adobe Experience Cloud solutions.

“As an Adobe Solutions Partner, Hoodoo Digital is well versed in Adobe Experience Cloud applications and has a proven track record of delivering digital experience solutions that best fit the needs of its customers,” Tony Sanders, Senior Director, Americas Partner Sales, Adobe. “We are excited about our customers who will benefit from the strength of this combined company and look forward to continuing our collaboration with Hoodoo Digital and we congratulate Rightpoint on its growth within the Adobe family of partners.”

Terms of the deal were not disclosed. Canaccord Genuity Group acted as the exclusive financial advisor to Hoodoo Digital.

(1) Adobe financial analyst meeting, December 16, 2021

About Rightpoint

Rightpoint, a Genpact company (NYSE: G), is a global leader in expertise. More than 700 employees in 12 offices work with clients from start to finish, from defining and enabling vision, to ensuring continued market relevance. Our diverse teams are led with empathy, data and creativity – always in service of experience. From whiteboard to publishing, we help our clients embed experience across their operations from front office to back office to accelerate digital transformation through a human-centric lens. Rightpoint offers over a quarter of the Fortune 1000. For more information, visit and connect with us on LinkedIn, Twitterand Facebook and Instagram.

About Genpact

Genpact (NYSE: G) is a global professional services company that makes business transformation a reality. Led by our goal – the relentless pursuit of a world that works better for people – we are driving digital innovation and digitally-enabled smart processes for our customers. Guided by our experience in reinventing and operating thousands of processes for hundreds of clients, many of them Global Fortune 500 companies, we are leading the transformation in the real world at scale. We think by design, we dream about digital, and we solve data and analytics problems. By combining our end-to-end operations expertise with our AI-based platform, Genpact Cora, we focus on the details – all 100,000 of us. From New York to New DelhiWith more than 30 countries in between, we connect every point, reimagine every process, and reinvent the ways businesses work. We know that reimagining every step from start to finish leads to better business outcomes. Whatever the case, we’ll be with you – accelerating digital transformation to create bold and lasting results – because The transformation happens here. Get to know us on and on LinkedInAnd TwitterAnd Youtube, And Facebook social networking site.

About Hoodoo Digital

Hoodoo Digital brings simplicity to the complexity of Adobe Experience Cloud applications. Using an optimized implementation process and suite of software tools, Hoodoo offers solutions that use the latest Adobe Experience Cloud and Workfront features to provide highly effective toolkits for marketing teams to achieve their daily goals. To learn more, visit or follow us on Twitter: @HoodooDigital.

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This press release contains certain statements regarding Genpact’s future expectations, plans, and prospects that constitute forward-looking statements, as defined in the safe harbor provisions of the US Securities Litigation Reform Act of 1995. In some cases, you may identify such statements by forwarding – search For terms such as “expect,” “expect,” “intend,” “plan,” “believe,” “could,” “may,” “will,” “will,” “will,” and variations of these similar words and phrases or denial of such words or similar expressions. These statements involve a number of risks, uncertainties and other factors that could cause actual results to differ materially from those contained in such forward-looking statements. These risks, uncertainties and other factors include but are not limited to the accuracy of our assumptions about trends in our market, our ability to successfully complete or combine strategic acquisitions, our ability to realize the expected benefits from strategic acquisitions, our ability to manage growth, our ability to execute and generate revenue from offerings The new services, as well as other risks detailed in our reports to the US Securities and Exchange Commission, including Genpact’s annual report on Form 10-K and quarterly reports on Form 10-Q. These filings are available at Genpact may from time to time make additional written and oral forward-looking statements, including statements in our filings with the Securities and Exchange Commission and our reports to shareholders. Although Genpact believes that these forward-looking statements are based on reasonable assumptions, you are cautioned not to place undue reliance on these forward-looking statements, which reflect management’s current analysis of future events and should not be relied upon as representing management’s expectations or beliefs as From any date after the time of its manufacture. Genpact undertakes no obligation to update any forward-looking statements that may be made from time to time by or on behalf of Genpact.


For Genpact:
Daniel D’Angelo
[email protected]

For Hoodoo Digital:
Thomas Dickens
+1 801-901-2820 Ext.: 837
[email protected]

Source Genpact


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