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FuzeHub begins a marketing service for New York’s manufacturing, technology sectors

FuzeHub begins a marketing service for New York’s manufacturing, technology sectors
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Albany, NY – FuzeHub says it has started a new suite of services that cater to the marketing needs of New York’s manufacturing and technology sectors.

Albany-based FuzeHub is the statewide hub for the New York Manufacturing Extension Partnership (NY MEP). FuzeHub helps New York-based manufacturers address challenges through training, services, organizing events, and facilitating connections to manufacturing-related resources.

Marketing services from FuzeHub are now available to startups, small to medium-sized manufacturers, and technology companies across the state. FuzeHub upgraded its marketing offering after several conversations with customers and partners “indicated industry-wide demand,” according to its news release.

FuzeHub’s Marketing Group can support businesses with branding and strategic messages; development and implementation of a marketing plan; Public relations; traditional advertising and digital media; Website optimization and development; Social media strategy and implementation; trade fair and exhibition support; Warranty materials and sales.

“Leaders in the manufacturing and innovation communities come to us because we know their industries,” said Elena Jaruk, CEO of FuzeHub. “Together with our partners in New York regional electrical and plumbing centers across the state, we know how to solve problems, get results, and make connections that lead to long-term impacts. Branching out into marketing services — which will help raise awareness and drive sales for manufacturers — is A natural next step.”

Marketing Resources

FuzeHub also plans to offer free marketing resources such as the “inFUZEd” monthly workshop series.

The series seeks to educate manufacturers on topics such as digital and email marketing, search engine optimization, e-commerce, and media relations. Upcoming workshops include best lead generation practices for manufacturers on January 24, tracking digital marketing efforts on February 14, and the “digital twin” approach to marketing on March 7. Those interested can register at fuzehub.com/infuzed-marketing-meetups.

In addition, FuzeHub will offer a periodically released marketing e-book series for manufacturers to “deepen their knowledge” about a specific aspect of marketing. Each e-book will provide recommendations, tips, and how-to guides for implementing tactics and strategies.

About NY MEP

The New York Manufacturing Extension Partnership (NY MEP) is a network of 11 organizations that provide “growth and innovation” services to small and medium-sized manufacturers in New York to help them create and keep jobs, increase profits, and save time and money.

Supported by a combination of federal and state funding, NYSTAR is part of the National Institute of Standards and Technology’s Hollings Manufacturing Extension Partnership and is overseen by Empire State Development’s Division of Science, Technology and Innovation (NYSTAR).

In 2019, the New York MEP program created or retained 5,275 manufacturing jobs and generated $992 million in company cost savings, new investment, and increased or retained sales, according to a FuzeHub release.

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