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Full Circle Insights’ Journey Explorer Wins 2022 BIG Innovation Award

Full Circle Insights' Journey Explorer Wins 2022 BIG Innovation Award
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San Mateo, CaliforniaAnd January 11 2022 /PRNewswire/– Full Circle Insights®, a manufacturer of comprehensive sales and marketing performance measurement solutions, today announced that Journey Explorer, an extension of the company’s award-winning Digital Source Tracker software, has been named the winner of the 2022 BIG Innovation Awards presented by the Business Intelligence Group .

“Journey Explorer is a unique solution in the MarTech industry, as it is the only tool on the market that allows marketers to effectively track digital and offline channel campaigns using both conversion metrics and referral models to discover which marketing efforts have the most impact on prospects.” Bonnie Crater, CEO and President of Full Circle Insights. “We are incredibly honored to have Full Circle Insights recognized for the second year in a row, among the most innovative offerings of the year, and we look forward to bringing additional impact products to marketers in 2022.”

started in May 2021Journey Explorer allows marketers to visualize the different touch points over time for a potential customer or customer, from both digital and non-digital sources. An extension of Full Circle’s popular referral product, Digital Source Tracker, Journey Explorer features customizable charts that outline customer interactions with a brand across many of the most popular digital platforms, including digital advertising, social channels, and other digital awareness campaigns.

With Journey Explorer, B2B marketers no longer have to wonder how the customer is progressing through the sales and marketing funnel. By being able to visually track a potential customer’s journey, marketers get a rare all-in-one view at every brand touch point that occurs with the customer, from the point an opportunity is created through to the sale closing, these insights allow B2B marketers to see which channels, suppliers, and programs drive revenue It speeds up and affects them — and adjusts marketing spend accordingly.

“Innovation drives growth in the global economy,” he said. Maria JimenezChief Operating Officer, Business Intelligence Group. “We are thrilled to honor Full Circle Insights because they are one of the organizations that are leading this mission and helping advance humanity.”

Organizations from around the world have submitted their latest innovations for consideration at the BIG Innovation Awards. The nominations were then judged by a select group of business leaders and executives who volunteered their time and expertise to register the applications.

on full circle visions
Full Circle Insights provides marketing and sales performance measurement solutions to improve the company’s marketing mix and generate more revenue. The company offers multi-touch attribution, comprehensive funnel metrics, and lead management technology. Built on the 100% Salesforce platform, Full Circle Insights products complement leading marketing automation solutions. Founded by former Salesforce executives, CRM implementation veterans and marketing automation specialists, Full Circle Insights industry leaders are seasoned with creating marketing measurement foundations to drive revenue. For more information, go to

on business intelligence group
the business intelligence group It was established with the aim of recognizing real talent and superior performance in the business world. Unlike others Industry Awards ProgramsThese programs are judged by experienced and knowledgeable entrepreneurs. The organization’s unique, proprietary scoring system selectively measures performance across multiple business areas and then rewards those companies whose accomplishments exceed those of their peers.

Gave DiPetro
[email protected]

Maria Jimenez
Chief Operating Officer
business intelligence group
[email protected]
+1 (909) 529-2737

SOURCE Full Circle Insights, Inc.


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